Business Details
Your Trusted Jewelry Boutique in Orlando
Tharoo & Co. & Co. has been a trusted name in luxury jewelry and fine timepieces for over two decades. As a family-owned and operated boutique, we pride ourselves on offering an unparalleled selection of designer jewelry, Swiss watches, and exclusive eyewear. Our commitment to quality is evident in every piece we curate, sourced from renowned brands like Hearts On Fire, Tag Heuer, and Swarovski. Located in the heart of Orlando's tourist district, we serve both domestic and international clients with personalized service and expert guidance.Our team includes certified gemologists and skilled craftsmen who specialize in custom design, ensuring every customer finds a piece that reflects their unique style. We adhere to the highest ethical standards, exclusively offering conflict-free diamonds certified by the Kimberley Process. With a legacy of excellence and a focus on innovation, we continue to set the benchmark for luxury retail in Central Florida.
Services
Luxury Watch Sales
Fine Jewelry Retail
Custom Design Services
Watch Appraisals
Jewelry Repairs
Conflict-Free Diamonds
Eyewear Collection
In-Store Financing
International Shipping
Gift Services
Highlights and features
- Family-owned boutique with decades of industry expertise
- Exclusive selection of Swiss watches and conflict-free diamonds
- In-house custom design and repair services
- Ethical sourcing and Kimberley Process certification
- Award-winning customer service with multilingual staff
Associations and certifications
- Kimberley Process Certification Scheme
What people say
Excellent customer service
Knowledgeable staff
Unique custom designs
Competitive pricing
Ethical practices
Services
Luxury Watch Sales
Offering an extensive collection of Swiss and international luxury watches from brands like Tag Heuer, Rado, and Omega. Our certified experts provide detailed insights into each timepiece's craftsmanship and functionality. Customers benefit from competitive pricing and exclusive in-store promotions.
Fine Jewelry Retail
Curating high-end jewelry collections featuring diamonds, gemstones, and precious metals. Specializing in engagement rings, bridal jewelry, and designer pieces from Hearts On Fire and A. Jaffe. Each item undergoes rigorous quality checks to ensure authenticity and craftsmanship.
Custom Design Services
Creating personalized jewelry pieces tailored to individual preferences. Our GIA-certified designers collaborate with clients to transform ideas into unique creations using advanced CAD technology and traditional craftsmanship techniques.
Watch Appraisals
Providing accurate valuations for luxury watches through expert analysis of brand authenticity, condition, and market value. Services include insurance documentation and estate appraisal with certified gemologists.
Jewelry Repairs
Offering comprehensive repair services for all jewelry types, including resizing, stone replacement, and restoration. Our skilled artisans use professional tools to ensure precise, durable repairs while maintaining original design integrity.
People
A. Rehman Tharoo
Founder & Chairman
Industry veteran with 20+ years experience, established Orlando's first major luxury watch boutique. Pioneered ethical sourcing practices and built strategic partnerships with top-tier brands.
Abdullah Tharoo
President
GIA-certified diamond expert specializing in custom design and international marketing. Expanded operations to multiple locations while maintaining family business values and community engagement.
Questions
Do you offer international shipping for jewelry purchases?
Yes, we provide secure international shipping with full insurance and tracking. Additional details available upon request.
Can you create custom jewelry from personal designs?
Our GIA-certified designers use CAD technology to transform client sketches into custom pieces with precision.
Are your diamonds certified conflict-free?
All diamonds comply with Kimberley Process Certification Scheme standards ensuring ethical sourcing.
Do you service timepieces purchased elsewhere?
Yes, our watchmakers service most brands with battery replacements, movement adjustments, and maintenance.
What payment options are available?
We accept major credit cards, wire transfers, and offer in-store financing options for qualified purchases.
How long does custom jewelry creation take?
Typical production time ranges from 4-6 weeks depending on design complexity and material availability.
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