Business Details
30 Years
experience
Virtual Video Production Experts in New York
At American Movie, we specialize in cutting-edge virtual video production that combines advanced technology with creative expertise to deliver high-quality content tailored to modern audiences. Founded in 1996 by Emmy Award-winning producer Bill Milling, our company has established itself as a leader in green screen studios, XR virtual production, and AI-driven video creation. Our team brings decades of industry experience from major film and television projects, offering clients access to state-of-the-art equipment and innovative techniques like LED wall rentals, motion capture, and Unreal Engine-powered virtual sets.We pride ourselves on providing cost-effective solutions without compromising production value, serving clients across New York, Hollywood, London, and global locations through a network of facilities developed over 30 years. Our commitment to excellence is demonstrated through industry recognition, including Emmy Awards and partnerships with Fortune 500 companies, while continuously embracing emerging technologies to shape the future of visual storytelling.
Services
AI Video Production
XR Virtual Production
LED Wall Rental
Green Screen Studio
4K/6K Video Production
Motion Capture
Teleprompter Rental
WebCasting Studio
Details
- Year established: 1996
Highlights and features
- We offer 25+ years of Emmy-winning experience in film and virtual production
- Our team pioneered XR Mirage technology with Unreal Engine 5.2 integration
- We deliver 30-60% cost savings through AI and virtual production techniques
- Our global network provides access to premier studios in 4 major cities
- We combine real-time LED wall technology with 6K resolution capabilities
Services
AI Video Production
Our AI video production combines human creativity with advanced artificial intelligence tools to create cinematic, customizable content faster and more affordably than traditional methods. We specialize in AI-powered commercials, branded content, and social media assets using virtual casting, digital cinematography, and automated editing workflows. Clients benefit from 30-60% cost savings while maintaining high production quality through our patented processes that include script development, avatar selection, and virtual location rendering.
XR Virtual Production
XR Mirage technology brings Unreal Engine 5.2-powered virtual sets to any green screen facility at a fraction of traditional costs. Our solution includes 3D environments, LED volumes, live 4K compositing, and full production crew support for under $10,000. This innovative approach reduces production costs by 30-60% while offering real-time, photorealistic virtual set rendering with support for unlimited environments including interiors, exteriors, and branded spaces.
LED Wall Rental
We provide high-resolution LED wall rentals featuring 2.3mm pixel pitch technology for immersive visual displays at events and productions. Our 32-foot by 15-foot walls eliminate green screen limitations by displaying real-time 3D environments that performers can interact with naturally. The technology reduces post-production needs through live-rendered lighting and reflections, making it ideal for commercials, music videos, and enterprise training media requiring dynamic, real-time environments.
Motion Capture
Our motion capture (MoCap) services record human and object movements with sub-millimeter accuracy using advanced sensor systems. Available in scalable volumes from 6x6 to 32x32 feet, our solution captures full-body performances, facial expressions, and prop interactions simultaneously. The technology benefits film, gaming, and VR projects needing realistic animation while also supporting biomechanical research and robotics development through precise movement data collection and analysis.
Green Screen Studio
Our green screen studios feature advanced lighting systems and 6K camera support for seamless virtual background integration. Designed for both traditional keying and hybrid workflows combining physical sets with digital environments, these facilities include dedicated spaces for makeup, wardrobe, and client review. The studios support real-time compositing with LED walls or post-production VFX workflows, accommodating productions from corporate videos to feature films requiring flexible virtual production capabilities.
People
Bill Milling
Founder
Emmy Award-winning producer with 30+ years in film and television, known for producing NBC's Unicorn Tales and working on major Hollywood films. Directed projects across 96 countries and pioneered AI integration in video production. Serves as creative director at American Movie.
Questions
What virtual production services do you offer?
We provide XR Mirage virtual production with Unreal Engine 5.2, LED wall rentals, green screen studios, and motion capture facilities. Our services include real-time compositing, virtual set design, and full production support for under $10,000.
How does AI video production benefit my project?
AI production reduces costs by 30-60% through automated scripting, virtual casting, and digital cinematography. It enables faster turnaround times while maintaining cinematic quality through our proprietary workflows combining human creativity with machine efficiency.
Can you handle international productions?
Yes, we have facilities in New York, Hollywood, London, and Prague with 30 years of global production experience. Our network supports international projects with multilingual capabilities and cross-border distribution expertise.
What resolution options are available?
We offer 4K and 6K video production with cameras capable of 1920 million pixels per frame. This provides superior post-production flexibility for digital reframing, stabilization, and VFX stacking compared to standard 4K resolution.
Do you provide full production support?
Yes, we offer comprehensive services including studio rental, motion graphics, VFX, teleprompter solutions, and post-production. Our team handles projects from concept development through final delivery with dedicated client support.
Videos
