Business Details
16 Years
experience
Strategic Marketing Solutions for Brand Growth
We empower organizations to grow through strategic, creative, and data-driven marketing. As a full-service agency, we operate as a true extension of our clients' teams, offering specialized expertise across branding, digital advertising, content creation, and campaign management. Our mission is to deliver marketing that not only looks great but drives measurable results. Founded in 2010, we have built a reputation as a leading marketing partner for businesses across the Southeast.Our team combines award-winning photographers, savvy social media experts, experienced coders, and digital advertising professionals to deliver high-impact solutions. We prioritize human-centered marketing, integrity, transparency, and collaboration, aligning our success with our clients' goals. Through purpose-focused design and fractional expertise, we provide cost-effective, strategic execution across multiple disciplines.
Services
Brand Identity
Website Design
Google Ads Management
Social Media Management
Photography
Videography
Print Services
Search Optimization
Creative Design
Details
- Year established: 2010
Highlights and features
- We offer 15+ years of experience in strategic marketing and branding.
- Our team provides fractional expertise at a fraction of in-house costs.
- We implement data-driven campaigns to maximize return on ad spend.
- Our human-centered content connects with audiences on emotional levels.
- We guarantee measurable results through continuous campaign optimization.
What people say
Measurable results
Creative excellence
Strategic approach
Reliable partner
High-impact campaigns
Services
Brand Identity
We create cohesive brand identities that establish visual consistency and emotional connections with target audiences. Our process combines market research, strategic positioning, and creative execution to develop logos, color palettes, typography systems, and brand guidelines. By aligning visual elements with business objectives, we help companies differentiate themselves in competitive markets while maintaining brand integrity across all touchpoints.
Website Design
Our custom website designs combine aesthetic appeal with functional excellence to enhance user experience and drive conversions. We implement responsive frameworks, intuitive navigation structures, and conversion-optimized layouts while ensuring technical performance meets modern standards. Through collaborative development processes, we create digital platforms that effectively communicate brand messaging while supporting measurable business goals through analytics integration and A/B testing capabilities.
Google Ads Management
We develop and optimize data-driven Google Ads campaigns that maximize return on ad spend through continuous performance monitoring. Our approach combines keyword research, audience segmentation, and conversion tracking with strategic bid management and ad copy optimization. By analyzing campaign metrics in real-time, we refine targeting parameters and budget allocations to ensure advertising dollars generate maximum measurable impact for our clients.
Videography
Our video production services create compelling visual narratives that engage audiences and reinforce brand messaging. From concept development through final editing, we produce high-quality video content tailored to specific marketing objectives. Using professional-grade equipment and cinematic techniques, we craft promotional videos, product demonstrations, and social media content that resonates emotionally with viewers while maintaining technical excellence in composition and sound design.
Social Media Management
We develop comprehensive social media strategies that build brand awareness and drive audience engagement across major platforms. Our services include content calendar planning, post scheduling, community management, and performance analytics. By creating targeted content mixes and monitoring engagement metrics, we optimize posting strategies to increase follower growth, improve interaction rates, and generate qualified leads through organic and paid social media initiatives.
People
Nick Nydegger
Founder, CEO
Nick founded TargetMarket in 2010 after 13 years of marketing experience. He oversees strategic direction and also manages SpeedPro Charleston. A University of Florida graduate, he previously worked at Fox in Los Angeles and leads Pinewood Preparatory School's board.
Jackie Foster
Director of Operations
Jackie leads operations at TargetMarket while pursuing her MBA. With experience from New York agency 360i and local marketing roles, she manages business development and operations. She serves on the Lowcountry Autism Foundation board and graduated from University of South Carolina in 2015.
Patrick Brickman
Creative Director
Patrick brings award-winning design expertise to TargetMarket. A Kent State graduate with a Norman Rockwell Scholarship, he previously served as Charleston Home + Design Magazine's Art Director. He specializes in graphic design, photography, and illustration while managing creative projects across multiple industries.
Joshua Page
Director of Video Production
Joshua leads TargetMarket's video production team with expertise in cinematic storytelling. He focuses on creating emotionally resonant content that drives marketing results. His background includes creative development and production management for national brands and advertising campaigns.
Jen Hiotis
Senior Paid Ads Manager
Jen manages paid advertising campaigns with 13+ years of SEM expertise. She specializes in Google Ads, social advertising, and conversion rate optimization. At TargetMarket, she develops comprehensive digital advertising strategies that deliver measurable ROI for clients across multiple industries including healthcare and home services.
Questions
What industries does TargetMarket specialize in?
We work with clients across diverse sectors including healthcare, senior living, home services, non-profits, and consumer brands throughout the Southeast United States.
How does TargetMarket measure campaign success?
We use data-driven metrics including ROI calculations, conversion tracking, engagement rates, and performance benchmarking against industry standards to evaluate and optimize all marketing initiatives.
Can you handle both branding and digital marketing?
Yes, we offer comprehensive services spanning brand identity development, website design, and digital advertising through integrated campaigns that maintain consistent messaging across all channels.
Do you work with national or only local businesses?
While based in Charleston, we serve clients nationwide with recent projects spanning multiple states. Our digital capabilities enable effective collaboration with organizations regardless of geographic location.
What sets TargetMarket apart from other agencies?
Our combination of creative excellence, data-driven strategy, and fractional expertise delivers high-impact results at competitive costs while maintaining personalized client relationships.
