Business Details
50+ Years
experience
Custom Military Jewelry & Fine Jewelry in Fayetteville, NC
Founded in 1974 by retired U.S. Army Special Forces veteran Steve Berti and his wife Rose, Heritage Jewelers has built a legacy of crafting custom military jewelry that honors service members. Our commitment to excellence began with the patented 'Special Forces Ring' and expanded to include the 82nd Airborne Ring, both of which have become iconic symbols of military pride. Under the leadership of Steve and Rose's son Ken, our team continues to serve the Fort Bragg and Pope Air Force Base communities with the same dedication to quality and personalized service that defined our founders. Our custom design department, led by master craftsman Mark Miller, utilizes state-of-the-art technology to create one-of-a-kind heirlooms from scratch, photos, or sketches, ensuring every piece meets exacting standards. We take pride in offering military discounts and supporting local fundraising initiatives, including our annual presentation of sterling silver 82nd Airborne Rings to distinguished service members during All American Week.With over 50 years of experience, we remain a trusted source for fine jewelry, including diamonds, gold, and silver, as well as expert repair services. Our family tradition of excellence extends to every customer interaction, whether you're seeking a custom military design or a unique gift. Located in the Westwood Shopping Center, we welcome both military and civilian clients to experience our courteous, professional service six days a week. Our reputation for superior craftsmanship and customer satisfaction has been earned through decades of attention to detail and an unwavering commitment to meeting the evolving needs of our community.
Services
Custom Military Jewelry
Fine Jewelry
Diamond Jewelry
Gold & Silver Jewelry
Precious & Semi-Precious Jewelry
Gift Items
Jewelry Repair Services
Military Discounts
Design Patent Jewelry
Event Participation
Details
- Year established: 1974
Highlights and features
- We hold design patents for iconic military jewelry pieces like the Special Forces Ring.
- Three generations of family leadership with over 50 years of jewelry expertise.
- Master craftsman creates custom heirlooms using state-of-the-art technology.
- Exclusive military discounts and active community involvement with local bases.
- Award-winning reputation as 'Best Of' Jewelers in Fayetteville since 1974.
Associations and certifications
- United States Patent Office
What people say
Best Of Jewelers
Exceptional craftsmanship
Military discounts
Courteous service
Design patent recognition
Services
Custom Military Jewelry
Create personalized military jewelry honoring service members through patented designs and custom creations. Our team transforms ideas into wearable heirlooms using advanced technology and traditional craftsmanship. Each piece combines military tradition with individual stories for active, retired, and fallen heroes.
Fine Jewelry
Offering premium diamond, gold, and silver jewelry with both ready-made and custom options. Our collection features timeless pieces and unique designs for special occasions. Expert consultants help customers select high-quality jewelry that meets personal style and budget requirements.
Jewelry Repair Services
Provide comprehensive repair and restoration services for all jewelry types using professional equipment and techniques. Our skilled technicians handle everything from simple resizing to complex restorations while maintaining original integrity. Customers receive detailed consultations about repair options and timelines.
Design Patent Jewelry
Develop exclusive jewelry designs protected by United States Patent Office registrations. Our patented military rings set industry standards for quality and authenticity. These specialized pieces require no licensing fees while maintaining distinctive features requested by service members and units.
Military Discounts
Offer exclusive pricing for active duty, veterans, and their families across all jewelry categories. Discount program supports military community members purchasing commemorative and personal pieces. Benefits apply to both standard inventory and custom-designed items.
People
Steve Berti
Founder
Retired U.S. Army Special Forces veteran who established Heritage Jewelers in 1974. Invented patented military jewelry designs still used today. Transformed business leadership to his son while maintaining advisory role.
Rose Berti
Co-Founder
Business partner with husband Steve since 1974, helping establish military jewelry specialization. Supported community initiatives and customer service standards that define the company's reputation.
Ken Berti
President
Third-generation leader managing daily operations since succession. Maintains family tradition of excellence while expanding service offerings. Directs team of experienced jewelry professionals in Fayetteville location.
Mark Miller
Master Craftsman
Award-winning jewelry designer responsible for custom creations using advanced technology. Recognized as top craftsman in Southeast region. Transforms customer concepts into detailed, high-quality jewelry pieces with meticulous attention to detail.
Questions
What makes your military jewelry unique?
We hold official design patents for Special Forces and 82nd Airborne rings, creating authentic pieces specifically for military members since 1974.
Can you create custom jewelry from my design?
Yes, our master craftsman transforms photos, sketches, or ideas into custom jewelry using state-of-the-art equipment while maintaining personal attention to detail.
Do you offer military discounts?
Active duty, veterans, and their families receive exclusive pricing on all jewelry purchases, including both standard items and custom designs.
What jewelry repair services do you provide?
We offer full repair services including resizing, stone replacement, and restoration using professional tools while preserving original jewelry integrity.
How long have you served Fayetteville's military community?
Since 1974, we've specialized in military jewelry for Fort Bragg and Pope Air Force Base personnel, becoming a trusted local business through consistent service.
What other jewelry types do you carry?
In addition to military pieces, we offer diamonds, gold, silver, precious stones, and unique gift items for all occasions and personal styles.
Videos
