OUR MILITARY MEMBERS ARE ONE OF A KIND, THEIR JEWELRY SHOULD BE TOO
Heritage Jewelers is a family-owned and operated business that has been serving the Fayetteville, NC community for over 40 years. Our story began in 1974 when Steve Berti, a retired U.S. Army Special Forces veteran, and his wife Rose, founded the company with a mission to design and manufacture custom military jewelry.
Our Story
Steve, a passionate designer, created the iconic "Special Forces Ring, " which was patented by the United States Patent Office. The ring became an instant hit among active and retired Special Forces members. This success led to the expansion of our military jewelry line, catering to the specific needs of the armed forces community.
Today, our president, Ken Berti, Steve's son, oversees the daily operations of the company. Ken and his team of experts are dedicated to providing exceptional customer service, ensuring that every customer leaves our store feeling valued and satisfied.
Our Services
At Heritage Jewelers, we offer a wide range of services, including custom design, jewelry repair, and restoration. Our in-house design team, led by the renowned jewelry craftsman, Mark Miller, creates one-of-a-kind pieces using state-of-the-art equipment. From engagement rings to custom-made military jewelry, we can bring your design ideas to life.
Our fine jewelry collection features an impressive array of diamonds, gold, silver, precious, and semi-precious stones. We also carry an extensive selection of watches from reputable brands like Citizen and Bertucci.
Our Commitment
At Heritage Jewelers, we take pride in our military roots and are committed to supporting our nation's heroes. We offer exclusive discounts to military personnel and participate in various fundraising activities to give back to the community.
Visit Us
Come visit us at our convenient location in Westwood Shopping Center, and experience the Heritage Jewelers difference for yourself. Our friendly staff is always happy to assist you in finding the perfect piece of jewelry or creating a custom design that reflects your unique style.
Excellent Customer Service and Quality Products
The majority of customers have praised Heritage Jewelers for their exceptional customer service, quality products, and attention to detail. Many reviewers have mentioned the friendly and helpful staff, who take the time to listen to their needs and provide personalized service. The designers and craftsmen at Heritage Jewelers have been praised for their skill and expertise, creating custom pieces that exceed customers' expectations.
Custom Designs and Repair Services
Several customers have mentioned the ability to design custom pieces, including engagement rings, wedding bands, and anniversary bands. The staff at Heritage Jewelers have been praised for their ability to bring customers' ideas to life, creating unique and beautiful pieces. Additionally, the repair services offered by Heritage Jewelers have been praised, with customers mentioning quick turnaround times and fair prices.
High-Quality Products and Fair Prices
Many customers have mentioned the high-quality products offered by Heritage Jewelers, including custom-made jewelry, watches, and gifts. The prices have been described as fair and reasonable, with customers feeling that they received excellent value for their money.
Minor Issues with Repair Services
Only one customer had a negative experience with Heritage Jewelers, mentioning a poor experience with a watch repair. The customer felt that the repair was not done properly, and the staff denied responsibility.

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