Business Details
Your Trusted Myrtle Beach Real Estate Experts
Founded on a commitment to excellence in real estate services, Century 21 The Harrelson Group has established itself as a trusted leader in Myrtle Beach. Our team combines over 15 years of local market expertise with continuous training to provide clients with cutting-edge insights and strategies. We specialize in residential and investment property transactions across the Grand Strand, offering comprehensive services for buyers, sellers, and investors.Our proprietary marketing tools and data-driven approach ensure clients receive maximum exposure and competitive advantage. With a focus on education and transparency, we empower clients to make informed decisions in one of the East Coast's most dynamic real estate markets. Our proven track record includes selling more volume than any local agency while maintaining personalized service standards that prioritize client needs above all.
Services
Luxury Homes
Oceanfront Condos
New Construction
Retirement Communities
Investment Properties
Highlights and features
- We have 15+ years of local market expertise with continuous agent training
- We offer proprietary marketing tools for maximum property exposure
- We provide data-driven market analysis for competitive advantage
- We maintain the largest inventory of Grand Strand properties
- We guarantee personalized service from full-time real estate professionals
What people say
Top-selling agency
Extensive local knowledge
Personalized service
Effective marketing
Expert guidance
Services
Luxury Homes
We specialize in premium residential properties across the Grand Strand, including oceanfront estates and gated golf course communities. Our expertise ensures optimal representation for discerning buyers and sellers in exclusive markets. With access to the most sophisticated marketing platforms, we maximize visibility while maintaining discretion.
Oceanfront Condos
Our dedicated team handles luxury beachfront condominium transactions in premier developments like Grande Dunes and Barefoot Resort. We provide comprehensive guidance on HOA regulations, rental potential, and market positioning to ensure maximum value for coastal property investments.
New Construction
We represent both builders and buyers in new home developments across Horry County. Our services include lot selection, contract negotiation, and market positioning for developments like Somerset and Arcadia. We track building trends to advise on investment potential and resale value.
Retirement Communities
We offer specialized services for 55+ community transactions in areas like Del Webb Grande Dunes and Seasons at Prince Creek. Our agents understand the unique needs of retirees, providing expert guidance on maintenance-free living options and accessibility features.
Investment Properties
We advise clients on strategic property acquisitions in high-yield markets across the Grand Strand. Our services include market analysis, ROI projections, and resale potential assessments for vacation rentals and long-term investment properties in evolving neighborhoods.
People
Greg Harrelson
Founder
With 15+ years of local market expertise, Greg established Century 21 Harrelson Group after training under top industry coaches. He developed proprietary systems for property valuation and marketing that have helped thousands of clients achieve their real estate goals.
Lori Lentz-Widner
Agent
Specializing in retirement communities and coastal properties, Lori brings over a decade of local sales experience. Her focus on client education and market trends has made her a trusted advisor for first-time buyers and seasoned investors alike.
Carrie Amick
Agent
A top producer in new construction sales, Carrie represents premier developments across Horry County. Her background in project marketing provides unique insights into emerging neighborhoods and future value appreciation.
Questions
What makes Century 21 Harrelson Group different from other Myrtle Beach realtors?
We combine proprietary marketing tools with 15+ years of local expertise and continuous agent training, ensuring clients receive data-driven strategies proven over multiple market cycles.
How do you help sellers achieve maximum property value?
Our multi-channel marketing approach uses professional photography, targeted digital campaigns, and exclusive market analysis tools to ensure optimal pricing and exposure.
What property types do you specialize in?
We handle all Grand Strand real estate including luxury homes, oceanfront condos, new construction, 55+ communities, and investment properties across Horry and Georgetown Counties.
Are your agents full-time professionals?
All our agents work full-time in real estate, with ongoing training exceeding industry standards. This ensures dedicated service from experienced professionals who understand local market dynamics.
How do you assist first-time home buyers?
We provide step-by-step guidance through the purchasing process, including mortgage referrals, neighborhood comparisons, and market trend analysis to help new buyers make confident decisions.
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