Business Details
14 Years
experience
Your Trusted Hair Salon in Sarasota, FL
Apartment 12 is a boutique hair salon established in 2012 in downtown Sarasota, Florida. Founded by Laura McLain and Joanne Giordano, our team combines over 40 years of combined experience in hair artistry, specializing in cutting-edge techniques like balayage, ombre, and hair extensions. We prioritize eco-friendly, high-quality products from R+Co and Goldwell to ensure healthy, vibrant hair for all textures. Our stylists hold certifications in advanced color work, keratin treatments, and seamless extensions, delivering personalized services tailored to individual needs. The salons urban-chic atmosphere fosters creativity, with curated music and a relaxed environment that reflects our passion for modern hair design.Lauras background in fine arts and makeup artistry, alongside Joannes 27 years of expertise in short haircuts and color, position us as leaders in Sarasotas beauty industry. We emphasize continuous education, ensuring our team stays ahead of trends while maintaining technical excellence. Client satisfaction drives our approach, from complimentary consultations to post-service follow-ups. Our commitment to sustainability extends to product sourcing, aligning environmental responsibility with exceptional results. Whether you seek a bold transformation or subtle enhancement, Apartment 12 offers a trusted, artistically driven experience rooted in decades of professional mastery.
Services
Haircut
Coloring
Styling
Treatments
Hair Extensions
Details
- Year established: 2012
Highlights and features
- We offer stylists certified in balayage, ombre, and Platinum Seamless Hair Extensions.
- Our team has over 40 years of combined experience in urban hair artistry.
- We use eco-friendly R+Co and Goldwell products for all hair types.
- Customized treatments tailored to your hairs unique texture and color.
- Chill atmosphere with curated music and modern design in downtown Sarasota.
Services
Haircut
Our haircut service caters to all genders and styles, with pricing based on stylist experience (Level I-IV). Stylists specialize in precision cuts, bang trims, and neck trims. Prices start at $40 for men and $70 for women, with adjustments for extreme lengths.
Coloring
We offer single-process color, highlights, balayage, ombre, and color correction. Services use Goldwell, L'Oreal, and Wella products. Prices range from $75 to $195, depending on complexity and product requirements.
Styling
Styling includes blowouts, coiffure, and extensions integration. Our team creates looks for daily wear or special occasions. Prices start at $55 for basic styles and go up to $150+ for complex designs.
Treatments
Our treatments include hair masks, Brazilian blowouts, and split-end repairs. These services restore health and shine to damaged hair. Prices range from $55 for basic treatments to $325 for intensive keratin therapies.
Hair Extensions
We provide Platinum Seamless Hair Extensions for added length and volume. Our certified stylists ensure natural, undetectable application. Prices vary based on hair type and length requirements.
People
Laura McLain
Co-Owner & Stylist
Laura McLain, co-founder of Apartment 12, brings fine arts expertise to hair design. Specializing in balayage, ombre, and extensions, she is certified in Platinum Seamless Hair Extensions and trained in Goldwell and L'Oreal products.
Joanne Giordano
Co-Owner & Stylist
Joanne Giordano, with 27 years of experience, specializes in short haircuts and color. Certified in Platinum Seamless Extensions and Brazilian blowouts, she uses Wella, Goldwell, and L'Oreal products to deliver precision and style.
Questions
What services does Apartment 12 offer?
We provide haircuts, coloring, styling, treatments, and hair extensions using eco-friendly products and certified stylists.
Are your stylists certified?
Yes, our team holds certifications in balayage, ombre, Platinum Seamless Extensions, and keratin treatments.
What hair products do you use?
We use R+Co, Goldwell, and L'Oreal products, prioritizing eco-friendly, high-quality options for all hair types.
How can I book an appointment?
Contact us via phone at 941.954.7670 or visit our website to schedule your visit.
What are your salon hours?
We are open Tuesday-Friday 10AM-6PM, Saturday 11AM-3PM, and closed Monday and Sunday.
Do you offer online product purchases?
Yes, you can order R+Co products online through our website for home care.
