Business Details
39 Years
experience
Natural Skincare & Beauty Products
Founded in 1987, LaNatura was born from a lifelong passion for natural wellness and skincare. Our journey began in the agricultural heart of Puglia, Italy, where our founder, Sabina Chaz, cultivated an understanding of plant-based remedies through generations of family knowledge. With formal training from Londons Arnould-Taylor Therapy College and over a decade of experience in the cosmetics industry at Clinique International and Estee Lauder, we combined scientific expertise with nature's wisdom to create luxurious, health-conscious products. Our commitment to purity drives every formulation, ensuring our skincare and hair care solutions are as nourishing as the food we eat. Backed by collaborations with chemists, physicians, and botanists, we deliver nutrient-rich products that reflect decades of research and a deep respect for natural ingredients.As a trusted name in beauty, we prioritize transparency, sustainability, and efficacy, empowering customers to embrace a holistic approach to self-care. Our Los Angeles headquarters serves as a hub for innovation, where tradition meets modern science to elevate everyday beauty rituals. Every product embodies our belief that skincare should be both a sensory experience and a foundation for long-term wellness. This philosophy has guided us for over 35 years, establishing LaNatura as a leader in natural beauty solutions.
Services
Lip Balms
Body Lotion
Shea Butter
Hand Cream
Facial Serum
Anti-Aging Cream
Eye Cream
Hair Mask
Shampoo
Conditioner
Details
- Year established: 1987
Highlights and features
- We combine 35+ years of beauty industry expertise with traditional plant-based remedies.
- Our products are formulated with nutrient-rich, natural ingredients for optimal skin health.
- We collaborate with chemists, physicians, and botanists to ensure scientific excellence.
- Our formulations prioritize sustainability and transparency in ingredient sourcing.
- We offer a comprehensive range of skincare, hair care, and body care solutions.
What people say
Natural ingredients
Long-lasting hydration
Luxurious textures
Gentle formulas
Effective results
Services
Lip Balms
Our lip balms deliver intense hydration using natural ingredients like shea butter, aloe, and essential oils. Formulated to soothe dryness and protect lips from environmental stressors, these products combine nourishing botanicals with subtle flavors. Each balm provides long-lasting moisture while maintaining a smooth, supple appearance for healthy-looking lips.
Body Lotion
This nutrient-rich body lotion deeply hydrates with plant-based extracts and vitamins. Designed to improve skin texture and elasticity, it absorbs quickly to provide all-day moisture without greasiness. The formula combines traditional remedies with modern science to maintain soft, radiant skin through daily use.
Shea Butter
Our shea butter products offer intensive nourishment for dry or damaged skin. Rich in vitamins A and E, this natural emollient helps repair skin barriers and reduce inflammation. The formulation preserves traditional African skincare practices while meeting modern standards for purity and effectiveness in daily skincare routines.
Facial Serum
This facial serum delivers concentrated antioxidants and botanical extracts to target fine lines and uneven skin tone. The lightweight formula absorbs quickly to enhance skin radiance while supporting natural regeneration processes. It combines Mediterranean herbal traditions with contemporary dermatological research for visible anti-aging benefits.
Hair Mask
Our intensive hair mask restores moisture and strength to damaged strands using plant-based proteins and oils. Designed for deep conditioning, it repairs heat and chemical damage while improving hair texture. The formulation reflects our commitment to natural ingredients that enhance hair health without synthetic additives.
People
Sabina Chaz
Founder
Sabina Chaz founded LaNatura after studying esthetics in London and gaining 10+ years of cosmetics industry experience at Clinique and Estee Lauder. Her Italian heritage and family knowledge of herbal remedies inspired the brand's natural approach to beauty.
Questions
Are LaNatura products cruelty-free?
Yes, all our products are cruelty-free and never tested on animals.
Do you offer international shipping?
We currently offer free shipping within the contiguous United States only.
What makes your products natural?
We use plant-based ingredients, essential oils, and botanical extracts without synthetic additives.
How should I store my products?
Store in cool, dry places away from direct sunlight to maintain optimal quality.
Can I return unused products?
We accept returns within 30 days of purchase for unopened, unused items.
Are your packaging materials recyclable?
Yes, we use recyclable glass, aluminum, and paper-based materials for all product packaging.
