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50+ Years
experience
Your Trusted Hyundai Dealership in Morristown, TN
Tarr Hyundai of Morristown, part of the Tarr Automotive Group, has been a trusted name in the automotive industry since 1952. Founded by Lonas Tarr and led by Scott Shafer since 2012, we combine decades of family-owned tradition with modern expertise. Our dealership offers one of the largest selections of new Hyundai models in East Tennessee, complemented by a diverse inventory of certified pre-owned vehicles. Our factory-trained technicians provide expert service using state-of-the-art equipment, ensuring every vehicle receives meticulous care. We prioritize customer satisfaction through transparent pricing, complimentary maintenance programs, and a commitment to honest, fair dealings.

Located in Morristown, TN, we serve communities across East Tennessee, including Knoxville, Johnson City, and Sevierville. Our teams dedication to quality extends to our parts department, which offers genuine Hyundai OEM components for optimal performance. With flexible service hours and a focus on convenience, we aim to make every interaction stress-free. Our 3-day worry-free exchange policy reflects our confidence in customer satisfaction. Through continuous innovation and adherence to core values, Tarr Hyundai remains a leader in automotive excellence.
Services
New Vehicle Sales Used Vehicle Sales Certified Pre-Owned Brake Repair Oil Changes AC Service Tire Rotations Transmission Service Battery Replacement Parts Sales
Details
  • Year established: 1952
Highlights and features
  • Factory-trained technicians with expertise in Hyundai maintenance and repair
  • Genuine Hyundai OEM parts ensure perfect fit and long-lasting performance
  • State-of-the-art diagnostic equipment for accurate, efficient service
  • Complimentary multi-point inspections with every service visit
  • Lifetime tire rotations with qualifying purchases
What people say
Professional technicians Competitive pricing Genuine OEM parts Quick service Friendly staff
Services
Brake Repair
Our certified technicians perform comprehensive brake inspections and repairs using genuine Hyundai components. Services include pad replacement, rotor resurfacing, and hydraulic system diagnostics. We utilize advanced tools to ensure optimal braking performance and safety. Customers receive detailed reports on brake condition and maintenance recommendations.
Oil Changes
Expert oil and filter changes using Hyundai-approved lubricants. Our service includes a multi-point inspection, tire pressure check, and battery test. Synthetic options available for extended protection. Regular maintenance helps maintain vehicle warranty and ensures engine longevity.
AC Service
Professional air conditioning diagnostics and refrigerant recharge services. Technicians inspect compressor function, check for leaks, and replace cabin air filters. Ensures optimal climate control performance during hot weather conditions.
Tire Rotations
Precision tire rotations following manufacturer guidelines to ensure even wear and extended tread life. Includes comprehensive tire inspection for proper inflation and damage assessment. Lifetime rotations available with qualifying purchases.
Transmission Service
Complete transmission fluid exchange and filter replacement using genuine Hyundai fluids. Technicians inspect for leaks and perform computer diagnostics to ensure smooth shifting. Regular service helps prevent costly repairs and maintains vehicle performance.
People
Scott Shafer
Dealer Principal
Scott Shafer leads Tarr Hyundai with over 20 years of automotive industry experience. He emphasizes family values and customer satisfaction while maintaining a team-focused work environment. Under his leadership, the dealership has expanded service capabilities and enhanced customer amenities.
Adam Smallwood
Sales Manager
As Sales Manager, Adam Smallwood oversees vehicle sales operations with a focus on ethical practices. He brings extensive Hyundai product knowledge and a commitment to helping customers find their ideal vehicles through personalized service approaches.
Keith Murrow
Finance Manager
Keith Murrow specializes in automotive financing solutions with emphasis on transparency. He works to secure competitive rates for customers while maintaining a welcoming atmosphere that prioritizes clear communication and financial education.
Lynn Wolfe
Fixed Operations Director
With decades of automotive service experience, Lynn Wolfe manages service operations ensuring technical excellence. He focuses on maintaining state-of-the-art equipment and fostering technician training programs to deliver consistent, high-quality repairs.
Iriam Gasas
Service Advisor
Iriam Gasas serves as service advisor connecting customers with technical expertise. He emphasizes clear communication about vehicle needs while ensuring service visits remain efficient and educational for vehicle owners.
Questions
What are your service center hours?
Our service center is open Monday-Friday 7:30AM-5:00PM and closed weekends.
Do you offer financing options?
Yes, we provide various financing programs including guaranteed credit approval options for qualified buyers.
Can I schedule service online?
Yes, use our online scheduling system or contact us at 423-200-5200 to book appointments.
What service specials are available?
Current specials include discounted oil changes, tire rotations, brake services, and parts offers. Visit our website for details.
Do you service non-Hyundai vehicles?
Yes, our service center repairs all makes and models in addition to Hyundai vehicles.
What is your exchange policy?
New Hyundai purchases qualify for our 3-day worry-free exchange program under specified conditions.
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