Business Details
21 Years
experience
America's PR Firm for Inventors and Entrepreneurs
Orca Communications is America's premier public relations firm specializing in serving inventors and entrepreneurs. With over two decades of experience, our team combines former journalism expertise with strategic media outreach to deliver impactful PR campaigns. We maintain established relationships with editors, reporters, and producers across thousands of media outlets, leveraging our industry knowledge to secure high-quality placements. Our collaborative approach integrates public relations, social media, and influencer marketing to create comprehensive brand visibility strategies.As a woman-owned business, we bring unique perspectives to consumer PR across diverse industries including consumer technology, health & safety, and lifestyle brands. Our proven track record demonstrates our ability to transform innovative products into market successes through targeted media exposure.
Services
Public Relations
Influencer Marketing
Social Media Strategy
Media Relations
Integrated Campaigns
Content Creation
Brand Positioning
Product Launches
Crisis Communications
Media Training
Details
- Year established: 2005
Highlights and features
- 20+ years of proven success in consumer product public relations
- Former journalists on staff with established media contacts nationwide
- Specialized expertise in 12+ consumer product industries
- Proven track record with 500+ successful media placements annually
- Integrated approach combining PR, social media, and influencer marketing
What people say
Significant sales lifts
Top-tier media placements
Responsive team
Proven ROI
Expert industry knowledge
Services
Public Relations
Our strategic PR campaigns leverage 20+ years of media experience and former journalism expertise to secure high-impact placements. We specialize in consumer product storytelling across 12 industries, utilizing established relationships with 5,000+ media contacts nationwide. Clients benefit from tailored media strategies that consistently deliver measurable business growth through earned media exposure.
Influencer Marketing
We create authentic influencer connections that amplify brand messaging through trusted voices. Our curated approach identifies influencers aligned with your target audience, ensuring genuine engagement and measurable campaign impact. This strategy extends media coverage through social proof and digital word-of-mouth marketing across multiple platforms.
Social Media Strategy
Our comprehensive social media management builds consistent brand identity across platforms. We develop content calendars aligned with PR campaigns, optimize posting schedules using analytics, and provide performance reporting. This approach enhances media coverage reach while maintaining cohesive brand messaging through strategic digital engagement.
Media Relations
We connect clients with journalists through targeted pitching strategies using our extensive media network. Our team develops compelling story angles and press materials that resonate with editorial calendars. This service includes proactive outreach to traditional and digital media outlets, ensuring consistent brand visibility in relevant publications.
Integrated Campaigns
Our comprehensive packages combine earned, owned, and paid media strategies for maximum impact. These campaigns include monthly content creation, media pitching, social media integration, and performance analytics. Clients receive coordinated PR efforts that amplify messaging across multiple channels while maintaining strategic brand consistency.
People
Betsy Martin
Chief Executive Officer
Internationally recognized eCommerce leader with 20+ years of experience scaling high-growth companies. Founded Vaya Ventures and Orca Communications, specializing in strategic growth for consumer brands through innovative PR and marketing solutions.
Wendy Roberts
Vice President
Marketing executive with 12 years of PR experience and prior leadership in national magazine marketing. Specializes in strategic brand positioning and media relations, leveraging deep industry connections to drive successful PR campaigns for consumer products.
Lacy Gambee
Public Relations and Communications Director
Former investigative producer with NBC affiliate experience. Brings television news expertise to PR strategy, specializing in media coordination and content development. Manages national media relationships to secure strategic placements for consumer brands.
Rita Tennyson
Senior Publicist
Award-winning PR professional with 27 years of experience in consumer products and technology sectors. Expert in media pitching and story development, with placements in major publications including New York Times and Sports Illustrated.
Lora Reuther
Social Media Manager
Creative marketing leader with 15+ years of social media strategy experience. Manages influencer campaigns for 50+ brands across B2B and B2C sectors. Specializes in content creation and digital engagement strategies that complement traditional PR efforts.
Questions
What industries does Orca Communications specialize in?
We work with consumer products across 12+ industries including baby & children's products, home & garden, pet products, food & beverage, consumer technology, and lifestyle brands.
How does Orca measure PR campaign success?
We track media placements, brand visibility metrics, SEO improvements, and direct sales impact through monthly performance reports that show specific media coverage and business growth indicators.
What makes Orca different from other PR agencies?
Our team includes former journalists with established media contacts, we focus specifically on inventors and entrepreneurs, and we combine PR with social media and influencer marketing for comprehensive brand exposure.
Can Orca help with product launches?
Yes, we specialize in product launch campaigns with proven success in securing media coverage, influencer partnerships, and strategic brand positioning to maximize market impact.
How quickly can results be expected from PR campaigns?
Many clients see initial media placements within the first month, with significant growth in brand visibility and sales typically occurring within 3-6 months of consistent PR efforts.
Do you work with international companies?
Yes, we've successfully represented companies from Hong Kong, Canada, and Europe in breaking into the US market through strategic PR campaigns and media outreach.
