Trusted, Affordable and Reliable, since 1949
At Reliable Jewelry Company, we pride ourselves on being the trusted name in luxury jewelry in the Triangle area for over 70 years. Since 1949, our family-owned business has been providing the best in jewelry at the most affordable prices without sacrificing service or expertise. Our humble beginnings as the Dixie Loan Company at 209 S. Wilmington Street have evolved into a thriving business that has flourished for three generations.
Our Philosophy
At Reliable Jewelry Company, we believe that it's not about the box, but what's inside. We want to provide the kind of service that turns first-time customers into lifelong clients. Word of mouth is our best advertisement, and we aim to make each and every person that comes through our doors our greatest advocate. We strongly believe in combining quality, selection, and service into an incredible experience that will exceed your expectations.
Custom Design Services
Do you have a specific idea of how your perfect ring looks? We can help you design it! Some of our partners are equipped with CAD/CAM software, and we can make your ring from a rendering or a picture. We will provide you with an estimate before any work is done, and you will be part of the process from beginning to end.
Our Products
We offer a wide range of products, including diamonds, engagement rings, watches, estate jewelry, and fashion jewelry. Our selection of merchandise is vast, and we're confident that you'll find something that suits your taste and style. Whether you're looking for something new or a special estate piece, we have it all.
Why Choose Us
We are committed to providing exceptional service, unparalleled quality, and unbeatable prices. Our goal is to make every customer our greatest advocate, and we strive to exceed your expectations with every interaction. With three generations of family ownership, we've built our reputation on trust, affordability, and reliability.
Overall Experience
The majority of reviewers had a very positive experience with Reliable Jewelry, praising the store's excellent customer service, fair prices, and high-quality products.
Customer Service
Many reviewers praised the store's owner, Alan, and his team for their helpfulness, knowledge, and friendliness. They were willing to spend time with customers to ensure they found the perfect piece of jewelry.
Quality of Products
Reviewers were impressed with the quality of the jewelry, watches, and custom pieces they purchased from Reliable Jewelry.
Repairs and Return Policy
Some reviewers had issues with repairs and returns, citing poor customer service and disagreements over refund policies.
Recommendations
Many reviewers highly recommend Reliable Jewelry, stating that they would return for future purchases and recommend the store to others.
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