Business Details
50+ Years
experience
Your Trusted Jewelry Store in Albuquerque Since 1928
Butterfield Jewelers was established in 1928, founded by Ernest Bernard Butterfield Sr., who brought extensive experience managing jewelry stores across Indiana and Illinois. We relocated to Albuquerque in 1945, settling opposite the University of New Mexico, where we continue to operate today. Our legacy of excellence has been upheld by subsequent generations, including Ernest Bernard Butterfield Jr., who refined his watchmaking skills at the Precision Instrument Laboratory and Bradley University. Since joining the American Gem Society in 1966, we have maintained a steadfast commitment to quality, personalized service, and customer education. Our state-of-the-art Swiss Watch Service Center and expansive in-house jewelry repair shop reflect our dedication to craftsmanship and technical expertise.We pride ourselves on offering New Mexicos largest selection of loose diamonds, engagement rings, and wedding bands, backed by our Butterfield Jewelers Promise. Our family-driven approach ensures every customer receives the confidence and guidance needed to make informed purchasing decisions. With over 95 years of combined generational experience, we remain Albuquerques premier destination for fine jewelry and watch services. Our team, led by Theresa Butterfield, continues to uphold the values of integrity, quality, and exceptional service that define our brand.
Services
Watch Repair
Jewelry Repair
Diamond Sales
Engagement Rings
Wedding Bands
Custom Designs
Pearl Restringing
Bridal Jewelry
Diamond Education
Watch Servicing
Details
- Year established: 1928
Highlights and features
- Established in 1928 with deep-rooted expertise in jewelry and watchmaking.
- Family-owned tradition of excellence spanning generations.
- On-site Swiss Watch Service Center for precision repairs.
- Largest in-house jewelry repair facility in New Mexico.
- Guaranteed best diamond prices with expert selection guidance.
Associations and certifications
- American Gem Society
What people say
Perfect rings
Beautiful wedding
Helped with purchase
Confident choice
Expert guidance
Services
Watch Repair
We offer comprehensive watch repair at our on-site Swiss Watch Service Center, handling everything from battery changes to complex overhauls. Our technicians service nearly all watch brands, ensuring precision and care for both simple and intricate timepieces. Trust Butterfield Jewelers for reliable maintenance and restoration of your valued watches.
Jewelry Repair
Our state-of-the-art jewelry repair shop in New Mexico provides resizing, stone setting, laser welding, and heirloom restoration. All work is completed in-house, ensuring your items remain secure while receiving expert attention. From minor fixes to custom fabrication, we deliver durable, high-quality results for all jewelry types.
Diamond Sales
As Albuquerques top diamond destination, we guarantee competitive pricing and a vast selection of loose diamonds. Our experts educate customers on selecting the best quality stones within their budget, ensuring confidence and value. Every purchase is backed by the Butterfield Jewelers Promise for complete satisfaction.
Engagement Rings
We specialize in helping couples find unique diamond engagement rings that symbolize their love. Our collection includes hand-selected designs, custom options, and perfect matches for wedding bands. With decades of experience, we guide customers through choosing rings that reflect their individuality and commitment.
Custom Design
Our in-house design team creates bespoke jewelry from concept to completion, using advanced techniques like laser welding and wax carving. Whether replicating heirlooms or crafting new pieces, we ensure precision and artistry tailored to client preferences, resulting in one-of-a-kind treasures.
People
Ernest Bernard Butterfield Jr.
Former Owner
Ernest Bernard Butterfield Jr. (Bernie) joined the family business after studying watchmaking at the Precision Instrument Laboratory and Bradley University. He led the company's growth after his father's passing in 1954, expanding its reputation for quality and service.
Theresa Butterfield
Current Leader
Theresa Butterfield now leads the team with a vision to remain New Mexico's top seller of loose diamonds. She continues her familys legacy of excellence in jewelry craftsmanship, customer education, and personalized service since taking over leadership.
Questions
What makes Butterfield Jewelers unique?
We combine 95+ years of heritage with family ownership, offering in-house repairs, custom designs, and a vast diamond selection. Our Swiss Watch Service Center and personalized service set us apart.
Do you offer custom jewelry design?
Yes. Our team provides custom design from concept to completion, including laser welding, wax carving, and heirloom replication, ensuring unique pieces tailored to your preferences.
How do you help customers choose diamonds?
We educate customers on diamond quality factors and budgeting, guaranteeing the best selection at competitive prices backed by our Butterfield Jewelers Promise.
What watch repair services do you provide?
We handle battery changes, overhauls, and complex repairs on nearly all brands, using our on-site Swiss Watch Service Center for precision and reliability.
Are engagement rings available for customization?
Yes. We offer custom engagement rings, ensuring unique designs that match wedding bands and personal styles, supported by our diamond expertise and selection.
What areas do you serve?
Primarily Albuquerque, New Mexico, with clients traveling for our diamond selection, jewelry services, and generations of trusted expertise.
