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Your Trusted Insurance Partner in West Michigan
Shoreline Insurance Agency has served West Michigan for over 40 years, delivering high-quality home, personal, and commercial insurance solutions. Our commitment to creative, innovative, and financially sound strategies ensures comprehensive coverage tailored to individual and business needs. With knowledgeable agents specializing in business, personal, and employee benefits insurance, we prioritize personalized service and exceptional claims support.

Our focus on customer relationships ensures access to trusted advisors, competitive products, and value-driven solutions. For decades, we have helped clients protect their assets, families, and futures through customized insurance planning.
Services
Business Insurance Personal Insurance Employee Benefits Life & Health Insurance Mineral Workplace Services
Highlights and features
  • We offer over 40 years of experience in West Michigan insurance markets.
  • Our agents specialize in customized business, personal, and employee benefits coverage.
  • We provide 24/7 claims support for emergency situations.
  • Our team partners with top-tier insurance carriers for competitive rates.
  • We deliver personalized service through dedicated account executives and CSRs.
Services
Business Insurance
Shoreline Insurance Agency designs comprehensive commercial insurance packages for businesses of all sizes. Our coverage options include property, liability, workers' compensation, and cyber liability protection. Partnering with carriers like Acuity and Cincinnati Insurance, we help businesses mitigate risks while ensuring compliance with industry regulations.
Personal Insurance
We offer tailored personal insurance solutions including home, auto, and umbrella policies. Our agents work with providers like Hagerty and Progressive to create customized plans that protect clients' assets and lifestyles. Coverage options adapt to evolving life circumstances while maintaining affordability.
Employee Benefits
Our employee benefits division creates customized health, dental, and disability plans for businesses. We partner with Blue Cross Blue Shield and MetLife to deliver cost-effective solutions that enhance employee retention. Services include HSAs, HRAs, and compliance support for employers.
Life & Health Insurance
We provide life insurance options including term, universal, and survivorship policies from carriers like Banner Life and Prudential. Our health insurance plans feature HMO, PPO, and short-term medical options that balance comprehensive coverage with cost efficiency.
Mineral Workplace Services
Mineral Workplace offers cloud-based HR tools and expert support for businesses. Features include compliance training, employee handbooks, and 8am-7pm live HR advisor access. The platform helps employers manage regulatory requirements while reducing operational risks.
People
April Lipka
Customer Service Representative
April Lipka provides personalized insurance support at Shoreline Insurance Agency, assisting clients with policy inquiries and service requests. Her focus on customer satisfaction ensures timely resolution of insurance needs.
Don Liebetreu
Account Executive
Don Liebetreu specializes in commercial insurance solutions at Shoreline Insurance Agency. With extensive industry knowledge, he helps businesses identify risks and implement comprehensive coverage strategies tailored to their operational needs.
Rich Kramer
Account Executive
Rich Kramer delivers employee benefits and life insurance solutions at Shoreline Insurance Agency. He works with clients to develop customized plans that protect both businesses and individual financial futures.
Nancy Miller
Claims Representative
Nancy Miller manages insurance claims processing at Shoreline Insurance Agency. Her expertise ensures efficient resolution of claims while maintaining clear communication with policyholders during critical times.
Michelle Forton
Receptionist
Michelle Forton serves as Shoreline Insurance Agency's primary contact point, managing incoming communications and client coordination. Her role ensures smooth operational support for the agency's insurance services.
Questions
How do I get an insurance quote?
Contact Shoreline Insurance Agency via phone or email to connect with an agent who will assess your needs and provide a customized quote.
What types of business insurance do you offer?
We provide property, liability, workers' compensation, cyber liability, and professional liability insurance tailored to Michigan businesses.
Can you help with employee health plans?
Yes, our employee benefits team designs health, dental, and disability plans from major carriers like Blue Cross Blue Shield.
Do you offer after-hours claims support?
Yes, we provide 24/7 claims assistance for emergencies through our website or direct carrier contact.
What personal insurance products are available?
We offer home, auto, renters, and umbrella insurance policies customized to individual needs and budgets.
Is Mineral Workplace service free?
Yes, Mineral Workplace is a complimentary HR resource provided to Shoreline Insurance clients for compliance and training support.