Brierley, a Capillary Services Company, has been a pioneer in the modern customer loyalty industry for over 35 years. With a rich history dating back to 1986, our company has advanced loyalty and customer engagement since its inception. Our team of experts has created, managed, and supported loyalty and CRM programs with unparalleled success for major brands worldwide.
Our Mission
Our mission is to make our clients' customer relationships more meaningful and profitable. We strive to do this by spending quality time with our clients, understanding their needs, and working as a team to achieve their goals. Our company culture is built on values of expertise, innovation, and community involvement. We believe that our people are our greatest asset, and we invest in their growth and development to ensure the best possible outcomes for our clients.
Our Story
In 1988, Brierley revolutionized the loyalty industry by launching the first "car rental light board, " allowing travelers to go directly to their rental car. In 1997, we created the first loyalty program to combine airline and hotel points, significantly incentivizing loyal travelers. Our dedication to innovation and excellence has earned us numerous awards and recognitions, solidifying our position as a leader in the loyalty industry.
What We Do
At Brierley, we specialize in strategy and analytics, customer engagement, and creative loyalty solutions. Our expertise includes:
- FAST Track Consulting, where we accelerate our clients' loyalty programs by providing actionable insights and strategic recommendations.
- Strategy & Analytics, where we design and operationalize loyalty programs that drive results.
- Customer Engagement, where we develop experiences that foster strong relationships between customers and brands.
- Intelligent Loyalty, where we leverage AI-powered solutions to optimize loyalty programs.
- BLQ (Brierley Loyalty Quotient), our proprietary methodology for measuring loyalty program effectiveness.
Our Expertise
Our team of experts has a deep understanding of the loyalty industry and a proven track record of delivering successful campaigns. We pride ourselves on our unique ability to analyze complex customer data, design innovative loyalty programs, and execute them effectively. Our services are tailored to meet the specific needs of our clients, providing them with a competitive edge in their respective markets.
Join Us
If you share our passion for loyalty and customer engagement, we invite you to join our team. View our current openings and discover a career path that aligns with your interests and skills. Together, we can shape a world where every relationship is meaningful.
Learn More
Discover how Brierley can transform your loyalty program and boost your loyalty ROI. Contact us today to schedule a consultation with our experts.
Company Overview
Brierley+Partners is a company that has been in the business of creating loyalty programs for a long time, having started with the creation of the American AAdvantage program. However, not all customers have had positive experiences with the company.
Challenges
The company has been accused of being a "corporate crook" and a "cheat company" by one reviewer, who claims that the company has been involved in fake activities for a long time. Another reviewer had a terrible experience with a rude receptionist, calling her "nuts." A third reviewer was dissatisfied with the application process, finding it too lengthy and unnecessary.
Concerns
The reviewers' concerns revolve around the company's integrity, customer service, and application process. One reviewer felt that the application process was too extensive, asking irrelevant questions and requiring applicants to dig up old information. This has led to an increase in applications, but not necessarily an increase in qualified applicants.
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