Business Details
8 Years
experience
Your Premier Fashion Showroom & PR Partner in LA
The Her Group is a fully integrated boutique-style fashion showroom and public relations house specializing in celebrity, influencer, and media placements for diverse clients nationwide. Our seasoned team of brand managers delivers personalized attention to foster brand growth and maximize ROI through tailored campaigns. With expertise in creative boundary-pushing strategies, we leverage industry relationships, online media, and celebrity endorsements to secure maximum exposure. As a trusted wardrobe pull location for film/television stylists, we connect designers with Hollywoods entertainment industry.Our showroom director, Brittany V. Park, brings over a decade of experience in image consulting, product placement, and event management. We collaborate with national publications for lifestyle and fashion placements, transforming labels into recognizable brands. Our services include look books, press kits, photo-shoots, and VIP events, ensuring clients maintain relevance in the evolving digital landscape.
Services
Celebrity Placements
Media Placements
Influencer Collaborations
Fashion Showroom
Image Consulting
Product Placement
Event Management
Look Books
Press Kits
Photo-Shoots
Details
- Year established: 2018
Highlights and features
- We offer over a decade of experience in celebrity and media placements.
- Our team provides personalized brand management for targeted growth.
- We maintain direct relationships with Hollywood executives and stylists.
- We execute innovative campaigns tailored to each client's unique needs.
- Our showroom serves as a trusted wardrobe hub for film/TV productions.
Services
Celebrity Placements
Strategic partnerships with Hollywood celebrities to showcase your designs in high-profile settings. Our industry connections ensure your brand gains visibility through red carpet events and film/TV integrations. Clients benefit from enhanced credibility and market recognition through association with renowned talent.
Media Placements
Targeted outreach to national publications and digital platforms for editorial features. We secure lifestyle, fashion, and entertainment coverage to amplify brand awareness. Our approach combines traditional media relations with modern digital strategies for comprehensive exposure.
Fashion Showroom
Curated showroom space for emerging and established designers to display collections to stylists and industry professionals. Located in Los Angeles and Miami, our showrooms serve as creative hubs for wardrobe pulls and brand collaborations. Designers gain access to Hollywood's entertainment sector through our physical and digital networks.
Image Consulting
Expert guidance on brand positioning and visual identity development tailored to target markets. Our consultants create cohesive brand narratives that resonate with consumers and industry influencers. Services include campaign ideation and market positioning analysis.
Event Management
Full-service planning for fashion shows, pop-up events, and product launches. We handle logistics, guest relations, and creative direction to ensure impactful brand experiences. Our team executes events that align with brand identity and marketing objectives.
People
Brittany V. Park
Showroom Director
With over a decade of public relations experience, Brittany specializes in image consulting, product placement, and event management. She leads strategic initiatives to elevate fashion brands through media and celebrity partnerships.
Questions
Do you charge a fee for designer collaborations?
Yes, a 12-month participation fee covers dry cleaning, repairs, insurance, showroom space, and coordinator services with no hidden fees.
How many samples are required for the showroom?
15-20 pieces are selected from your collection, with options to refresh every 3-4 months.
Who selects the pieces showcased in your showroom?
Our Fashion Director and team choose up to 10 pieces based on our target audience's preferences.
What happens to samples after the contract ends?
All samples are returned to designers after the 12-month term, with renewal options available.
Who covers shipping costs for samples?
Designers are responsible for shipping samples to and from our Los Angeles and Miami showrooms.
What payment methods do you accept?
We accept credit cards, payment apps, and bank transfers as one-time payments at the start of agreements.
