Frontline Marketing

FrontLine Marketing is a specialized consumer marketing and merchandising activation company, born out of the deep understanding that impactful in-store marketing can significantly boost brand awareness, drive trial, and ultimately, increase sales. We partner with leading retailers and brands to create and implement groundbreaking display and sampling programs that resonate with consumers.

Our Expertise

Our team of experts has over two decades of experience in crafting and executing successful in-store campaigns across diverse product categories. We excel in:

• Perimeter Display Programs: Leverage high-traffic perimeter locations to capture attention and drive incremental sales with innovative display configurations like in-line, pole, and rack options.
• Checkout Display Programs: Positioned strategically at checkout points to capitalize on impulse purchases, featuring both common and seasonal items.
• Pharmacy Programs: Maximize visibility and engagement in front of the pharmacy counter with impactful display solutions designed to convert waiting time into buying occasions.
• IRC Activation: Integrate on-pack placement with in-store displays to influence purchase decisions at the point of selection across a vast network of retailers.

Delivering Measurable Results

We don't just create stunning displays - we track and analyze data to ensure impactful results. Our Display Programs consistently deliver:

• 70% average incremental sales lift across diverse product categories.
• 25-year track record of delivering outstanding performance.
• 72% of shoppers are new users who discover products through our displays.

Client Testimonials

"FrontLine Marketing does just that - gets your product displayed at checkout. It's the perfect position to drive impulse purchase for our brand." - Director, Shopper Marketing

"We've worked with FrontLine Marketing for years and have seen strong results from both their Checkout and Pharmacy display programs." - Associate Marketing Director