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Business Details
28 Years
experience
Your Trusted Partner for Self Storage Management & Development
Sentry Self Storage has been a trusted leader in the self storage industry since 1998, providing comprehensive solutions for facility development, management, and consulting. Our team brings decades of combined experience, with expertise in acquisitions, feasibility studies, property management, and state-of-the-art facility development. We prioritize innovation, security, and customer satisfaction, leveraging advanced technology and proven operational strategies to maximize client returns.

Our commitment to excellence is reflected in our hands-on approach, rigorous staff training, and tailored marketing plans designed to meet individual property needs. With a nationwide presence and a focus on ethical business practices, we deliver reliable, results-driven services that empower clients to succeed in the competitive self storage market.
Services
Acquisitions Consulting Services Development Services Feasibility Studies Property Management Brokerage Security Systems Marketing Plans IT Support Online Auctions
Details
  • Year established: 1998
Highlights and features
  • We offer over 40 years of self-storage industry expertise through our leadership team.
  • Our full-service approach covers every aspect of facility development and management.
  • We utilize state-of-the-art technology for security and operational efficiency.
  • Our proven training programs ensure high-performing, customer-focused teams.
  • We provide data-driven feasibility studies and market analysis for informed decisions.
Services
Property Management
Our property management services ensure optimal facility performance through trained staff, security systems, and revenue strategies. We handle daily operations, maintenance, and customer relations to maximize profitability. Our approach includes market-driven pricing, online marketing, and compliance with industry standards for long-term success.
Development Services
We transform land into modern self storage facilities with end-to-end development services. Our team manages zoning, design, construction, and technology integration for efficient, secure properties. From feasibility to completion, we deliver customized solutions that meet market demands and client goals.
Feasibility Studies
Our in-depth feasibility studies assess project viability through demographic data, competition analysis, and financial projections. We provide detailed reports to guide investment decisions with 7-year income and expense forecasts. This data-driven approach minimizes risk and identifies growth opportunities for new or existing facilities.
Consulting Services
We offer tailored consulting for self storage operations, including site evaluations, unit mix recommendations, and revenue optimization. Our experts provide strategic guidance for renovations, NOI improvement, and market positioning. Clients receive actionable insights to enhance facility performance and profitability.
Acquisitions
Sentry facilitates self storage property acquisitions with expertise in due diligence, valuation, and joint ventures. We identify opportunities and negotiate terms to align with client investment objectives. Our services streamline the acquisition process for seamless portfolio growth and market entry.
People
Norman Schulman
President & CEO
With over 40 years in self storage, Norman founded Sentry in 1998 after leadership roles at U-Haul and Storage USA. He holds a Florida Broker License and CPM designation, focusing on operational excellence and security innovation.
Scott McLaughlin
Executive Vice President of Property Management
Scott leads property management with 25+ years of experience, including roles at Herman and Kittle Properties. He specializes in team-building and multi-family operations, bringing strategic leadership to Sentry since 2019.
Lauren Schulman
Vice President of Operations
Lauren oversees daily operations, leveraging her background in property management and Florida real estate. She joined Sentry in 2006, advancing to leadership through her detail-oriented approach and operational expertise.
Michael Schulman
Chief Technology Officer
Michael directs IT operations, combining self storage expertise with web development skills. He founded CrucialClicks.com and StorageStuff.Bid, enhancing Sentry's digital presence and technology infrastructure since 2003.
Danielle Rainey
Social Media Manager
Danielle manages digital marketing, transitioning from property management to social media strategy. Recognized as Manager of the Year, she develops campaigns that align with Sentry's growth and brand visibility goals.
Questions
What services does Sentry Self Storage Management offer?
We provide consulting, development, property management, feasibility studies, acquisitions, and brokerage services for self storage facilities nationwide.
Do you offer feasibility studies for new storage projects?
Yes, we conduct detailed feasibility studies including market analysis, financial projections, and zoning assessments to evaluate project viability.
Are your self storage facilities available for acquisition?
Yes, we facilitate acquisitions and joint ventures for self storage properties across the United States.
How does Sentry ensure facility security?
We implement state-of-the-art security systems and technology, including surveillance and access control, tailored to each facility's needs.
What areas do you serve?
We operate in Florida, Texas, South Carolina, Georgia, Tennessee, and other markets nationwide through our managed locations.