Business Details
Your Trusted Graphic Design & Branding Partner
With over a decade of experience in visual storytelling and brand strategy, I specialize in transforming concepts into compelling brand identities. My expertise spans graphic design, photography, and motion graphics, serving clients from wellness brands to music innovators. I combine artistic vision with strategic thinking to create designs that resonate and connect. My work with companies like Conscious Solutions and Blackflag Recordings demonstrates my ability to deliver impactful visual solutions tailored to each client's unique needs.Drawing inspiration from my Northern Michigan surroundings, I craft art that leaves a lasting impression. My background in broadcast design at CBS Television Stations further enhances my ability to create dynamic, audience-engaging visuals across multiple platforms.
Services
Brand Creation
Logo Design
Packaging Design
Photography
Motion Graphics
Website Design
Label Design
Broadcast Animation
Highlights and features
- 11 years of experience in graphic design and motion graphics
- Specialize in brand strategy and visual storytelling
- Proven track record with wellness, music, and hospitality industries
- Combines photography and design expertise for cohesive branding
- Award-winning broadcast design experience from CBS Television Stations
Services
Brand Creation
Developing comprehensive brand identities from concept to execution. Specializing in creating cohesive visual systems that communicate brand values through logo design, color palettes, and typography. Clients receive strategic brand guidelines ensuring consistency across all platforms. This service helps businesses establish strong market presence through purposeful design decisions.
Motion Graphics
Creating dynamic visual content for broadcast and digital platforms. Drawing from 11 years of CBS Television Stations experience to produce engaging animations for sports, news, and promotional content. Combines technical expertise with creative storytelling to deliver compelling motion graphics that capture audience attention and enhance brand messaging.
Packaging Design
Designing eye-catching packaging solutions that communicate brand identity while meeting functional requirements. Services include label design, structural packaging concepts, and material selection. Focuses on creating memorable unboxing experiences that differentiate products on shelves. Successfully implemented for wellness brands and consumer products like Prism Potion mushroom coffee.
Photography
Capturing professional images that tell authentic brand stories. Offers location photography services for products, people, and environments. Utilizes natural lighting and composition techniques to create visually striking images. Portfolio includes work for vineyards, wellness brands, and corporate clients requiring high-quality visual content for marketing materials.
Website Design
Creating responsive, user-friendly websites that reflect brand identity. Services include layout design, UX/UI optimization, and integration of brand elements into digital platforms. Focuses on creating seamless online experiences that engage visitors and convert. Successfully implemented for clients like Drost landscaping and Holistic Lactation.
People
Sheri Kowalski
Owner
Graphic designer and brand expert with 11 years in broadcast design at CBS Television Stations. Specializes in creating visual identities that connect with audiences. Combines photography and design skills to deliver cohesive branding solutions for diverse clients.
Questions
What industries do you specialize in?
I work with wellness brands, music companies, hospitality businesses, and consumer product brands. My experience includes projects for vineyards, electronic music labels, and healthcare products.
How long have you been in business?
I have 11 years of professional design experience from CBS Television Stations plus additional years running my own design consultancy creating brand solutions for various clients.
What services do you offer?
Full-service design including brand strategy, logo development, packaging, web design, photography, and motion graphics. I also provide broadcast animation and print materials creation.
Do you work remotely?
Yes, I offer remote design services for clients outside Northern Michigan while maintaining local partnerships for photography and production needs.
How do you approach brand development?
I combine storytelling with strategic design to create cohesive brand identities. The process includes market research, concept development, and creating comprehensive brand guidelines for consistent implementation.
