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Expert Counseling & Coaching Services in Birmingham
Founded in 1999, Adaway and Associates has dedicated itself to empowering individuals and organizations to achieve their full potential. Our team of seasoned professionals specializes in identifying and addressing limiting behavioral patterns through personalized counseling, coaching, and consulting services. With expertise in communication, addiction recovery, and neuro-linguistic programming, we deliver results-driven solutions tailored to each client's unique needs. Our approach combines decades of collective experience with evidence-based methodologies to foster personal and professional growth. We serve a diverse clientele, including executives, families, and corporate teams, with a focus on sustainable transformation.

Our commitment to excellence is reflected in our customized training programs, equine-assisted therapy initiatives, and innovative WealthyMind workshops. By prioritizing client-centered care and continuous professional development, we maintain our reputation as trusted partners in behavioral change. Our work extends beyond individual sessions to include organizational consulting, addressing systemic challenges like workplace addiction and board governance. Through this holistic approach, we strive to create lasting positive impact in both personal and professional spheres.
Services
Counseling Coaching NLP Training Consulting WealthyMind Workshops Equine-Assisted Therapy Parenting Skills Addiction Recovery Board Governance Corporate Training
Details
  • Year established: 1999
Highlights and features
  • We have over 25 years of experience in behavioral health and organizational development
  • Our team includes certified NLP practitioners and ANCC Board Certified professionals
  • We offer unique equine-assisted therapy programs for corporate teams
  • We specialize in workplace addiction solutions with proven organizational impact
  • Our WealthyMind training addresses financial mindset transformation through practical tools
Services
Counseling Services
Our counseling services address anxiety, depression, addiction, and relationship issues through evidence-based approaches. Specialized programs help clients overcome communication barriers and behavioral patterns affecting personal and professional life. With experienced clinicians holding advanced certifications, we provide individualized treatment plans that integrate traditional therapy with innovative techniques like EMDR and neuro-linguistic programming.
Executive Coaching
Tailored coaching programs help executives overcome performance barriers and enhance leadership effectiveness. Using ICF-certified methodologies, we focus on communication improvement, decision-making skills, and organizational impact. Our approach combines behavioral assessment with actionable strategies to achieve measurable business outcomes and personal development goals.
NLP Training
Our 18-day practitioner training program teaches NLP techniques for personal and professional development. Participants learn to identify and change limiting beliefs through weekend sessions that combine theoretical instruction with practical application. The curriculum covers communication patterns, behavioral modeling, and mindset transformation applicable to both individual growth and organizational development.
Corporate Consulting
We provide customized consulting solutions for workplace challenges including addiction management, board governance, and team effectiveness. Our consultants assess organizational needs and implement targeted interventions to improve productivity, reduce turnover, and enhance workplace culture through evidence-based strategies and practical implementation support.
WealthyMind Workshops
These two-day workshops address limiting beliefs about money through practical exercises and mindset transformation techniques. Participants explore their relationship with finances to overcome barriers to wealth creation, with customizable formats ranging from lunch-and-learn sessions to intensive retreats focused on personal and organizational financial empowerment.
People
Vicki Adaway
Owner
With over 25 years of experience, Vicki Adaway specializes in behavioral pattern transformation through counseling, coaching, and NLP training. She holds a Master's degree in Health and Human Services, is ANCC Board Certified, and serves as a past ICF chapter president.
Glenn Magargee
Licensed Professional Counselor
Specializing in equine-assisted therapy since the 1990s, Glenn Magargee helps individuals and corporate teams improve conflict resolution and team dynamics through innovative horse-assisted programs while operating the Mustard Seed Society for at-risk youth.
Duane Wade
Business Consultant
A certified organizational development consultant with global experience, Duane Wade specializes in executive coaching, board governance, and diversity initiatives. He holds a Master's in Human Development and applies ICF ethical guidelines in working with Fortune 500 companies and nonprofit organizations.
Ray Spivey
Addictions Counselor
With over 30 years of experience, Ray Spivey is a nationally certified addictions counselor and NLP master practitioner. He specializes in workplace addiction solutions and has presented at institutions including the University of Alabama School of Alcohol and Drug Studies.
Questions
What counseling services do you offer?
We provide individual, couples, and family counseling for anxiety, depression, addiction, relationship issues, and communication problems with specialized programs for workplace addiction recovery.
How does your coaching differ from therapy?
Our coaching focuses on present/future goals and performance improvement rather than past trauma, using structured methodologies to enhance productivity and achieve measurable business outcomes.
What corporate training programs are available?
We offer customized NLP training, equine-assisted team building, WealthyMind workshops, and addiction awareness programs with options for half-day to weekend retreats near Birmingham.
Do you work with nonprofit organizations?
Yes, we specialize in board governance consulting for nonprofits, helping establish clear roles, strategic planning, and effective governance structures.
What makes your addiction recovery programs unique?
Our approach combines clinical expertise with workplace-specific solutions, addressing both individual recovery and organizational impact through assessment, intervention, and prevention strategies.