Bailey Lauerman

At Bailey Lauerman, we're an independent, employee-owned agency that's passionate about cultivating genuine relationships that enable trust. We believe that great work starts with a clear perspective, trimming the unnecessary and delivering results efficiently. Our approach is straightforward, respecting time, money, and people's intelligence everywhere.

Our Focus

We're a fully integrated advertising agency with a range of core competencies including research, strategic planning, branding, creative, design, production, media, social, and PR. Our job is to make the complex simple, and we believe the best way to come up with an amazing idea is by developing a lot of them. From that, the right idea emerges, and we execute to perfection.

Our Services

We offer a wide range of services, including research, strategic planning, branding, creative, design, production, media, social, and PR. Our team is dedicated to delivering results efficiently, and we believe in cultivating genuine relationships that enable trust. Our services are designed to help our clients achieve their goals, and we're committed to making the complex simple.

Guiding Principles

We hold ourselves to three core tenets: Respect Your Craft, Act Like a Pro, and Try New Things. We believe in fully committing to mastering our craft, taking initiative, and exploring unknown territories. We're meticulous, honest, and respectful, and we strive to live in an abbreviated world.

Where We Are

We're located in Omaha, Nebraska, and we believe that where we are is who we are. We value community, fairness, and courtesy, and we're proud to be part of the Midwest. We understand the values of the people outside of the 10 largest cities, and we're dedicated to creating authentic connections with them.

The Everything In-Between

We specialize in working with brands to authentically connect with the 92% of Americans who live outside of the 10 largest cities. We refer to this group as The Everything In-Between, or the EIB. We understand their values, interests, and attitudes, and we're dedicated to tapping into the EIB in meaningful ways that expand market base.

BL INTEL Research Platform

We launched BL INTEL, a research platform that allows us to gather insights on opportunities, issues, preferences, and social conversations across any category, any audience segment, and any part of the country in near real-time. This platform provides access to a panel of over 1 million people from across the U.S. and enables brands to get a pulse on EIB culture and current brand sentiment.

Core Values of the EIB

We've identified three core values from The Everything In-Between that guide the strategy behind our work: Faith, Purpose, and Pride of Place. These values are at the heart of our approach, and we believe they're essential to creating authentic connections with the EIB.