At Gather & Bloom, we are more than just a Miami-based floral design team; we are creators of memories, makers of moments, and weavers of stories. We believe that every event, whether it's a wedding, a baby shower, or a corporate event, is a celebration of life and should be as unique and special as the individuals involved. That's why we offer individualized arrangements tailored specifically to your style and vision.
Our journey began over 11 years ago, when our founder, Diana Schoonewolff, discovered her passion for design and a knack for florals. Since then, we've grown into a team of go-getters who are fueled by creativity, love for "cafecito, " and a shared passion for bringing people together. Our team includes experts in the field, each with their own unique experiences and perspectives that shape our work.
Our story is a testament to the power of resilience and determination. Many of us come from families who fled Cuba's dictatorship, and those experiences have defined our characters and influenced our work. We believe that every event is an opportunity to create something beautiful, to bring joy and happiness to our clients, and to make a lasting impact on their lives.
We cater to the couples who want their wedding to have that memorable flair, or the momma's-to-be who want their baby shower to represent their new joy and wonder. We are not limited to any type of event! You can experience specialized arrangements tailored specifically to your style by contacting us today.
Meet the Team
Our team is the heart and soul of Gather & Bloom. Each member brings their own unique energy and expertise to the table, making us a dynamic and creative force to be reckoned with.
Diana Schoonewolff, our Bridal Consultant & Designer, loves all her children, but she really gets a kick out of themed events and the detail that goes with the theme. Her favorite type of event to plan is weddings, and she is all about eclectic modern style. She can be described as WOO, Activator, and Ideation, and her spirit animal is a bee - small yet can achieve so much, but knows how to enjoy the sweet things in life. She would eat sushi for the rest of her life and her favorite flower is the butterfly ranunculus.
Rene Blanco, our Lead Floral Designer, is passionate about weddings because they are a special celebration between two individuals that they'll remember forever. He is all about artistic, lively, and animated designs, and his favorite flower is the anemone maritima.
Maritza Guillen, our Assistant Designer, is a fan of love and that is what weddings are all about! She loves vintage and rustic styles and is honest, hard-working, and congenial. Her favorite food is Cuban picadillo and rice, her spirit animal is a dog, and her favorite place is Costa Rica. Her favorite flower is the black prince rose.
Michelle Ocumarez, our Associate Event Stylist, is also a fan of love and that is what weddings are all about! She loves eclectic modern style and is lively, hard-working, and animated. Her favorite food is sushi, her spirit animal is a lion, and her favorite place is Egypt and Spain. Her favorite flower is the garden lion.
Our Services
At Gather & Bloom, we offer a wide range of services to make your event as unique and special as you are. From individualized floral arrangements to event design and styling, we have got you covered. We believe that every event is an opportunity to create something beautiful, to bring joy and happiness to our clients, and to make a lasting impact on their lives.
Our team is dedicated to making your event a memorable one. We will work closely with you to understand your vision and style, and then bring it to life with our creativity and expertise. Whether you're planning a wedding, a baby shower, or a corporate event, we are here to help you make it a success.
So why choose Gather & Bloom? Because we are not just a floral design team; we are creators of memories, makers of moments, and weavers of stories. We are passionate about what we do, and we believe that every event deserves to be as unique and special as the individuals involved. Contact us today to experience specialized arrangements tailored specifically to your style.

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