Business Details
Your Trusted Public Relations Partner in Los Angeles
Founded on the principles of respect, care, insight, and diligence, Platform Media Group has established itself as a trusted partner in public relations and marketing. Our boutique approach combines the expertise of seasoned professionals with personalized service, ensuring clients receive tailored strategies that amplify their brand identity. With over a decade of leadership in evolving media landscapes, we specialize in navigating post-pandemic challenges while maintaining a steadfast commitment to client growth.Our expertise spans film entertainment, hospitality, music festivals, and non-profit advocacy, supported by a team with deep industry connections and a proven track record in global media outreach. From digital campaigns to event planning, we deliver integrated solutions that resonate across diverse markets and audiences.
Services
Public Relations
Marketing
Content Creation
Consulting
Film PR
Hospitality PR
Festival PR
Music PR
Non-Profit PR
Highlights and features
- Boutique agency with large-scale industry expertise and personalized service
- 10+ years leading successful film festival campaigns at Sundance, Cannes, and beyond
- Customized music promotion strategies for artists and labels
- Proven track record in non-profit media outreach and fundraising campaigns
- Global network of media contacts across entertainment and hospitality sectors
Services
Film PR
Platform Media Group provides comprehensive public relations for film projects, from indie darlings to wide releases. Our services include festival submissions, unit publicity, digital release campaigns, and media outreach. With expertise in Sundance, Cannes, and Toronto Film Festival strategies, we create tailored press kits and hospitality plans that maximize media coverage and audience engagement for filmmakers and studios.
Festival PR
We specialize in festival representation for both clients and events themselves. Our services include venue experience planning, press outreach, programming development, jury creation, and campaign management for entries. With experience at Coachella, Sundance, and international festivals, we deliver strategic media coverage and audience engagement solutions that elevate event visibility and attract industry attention.
Music PR
Platform Media Group offers customized public relations for music artists and labels. Our services include distribution strategy, playlist campaigns, music video production, electronic press kits, and event promotion. We create media interest through targeted features, interviews, and reviews while leveraging our industry connections to secure airplay and festival opportunities that boost artist visibility and fan engagement.
Non-Profit PR
We help non-profits maximize media exposure through strategic campaigns. Services include media kit creation, crowdfunding campaign management, sponsorship solicitation, and event media coordination. Our team specializes in crafting compelling narratives that highlight organizational impact, secure press coverage, and mobilize support for charitable causes across diverse sectors.
Hospitality PR
Our hospitality public relations services cover venue openings, menu launches, and special events. We provide media and influencer outreach, location scouting support, and festival representation for restaurants, bars, and entertainment venues. With experience from Tiki bars to fine dining establishments, we create buzzworthy campaigns that drive customer engagement and establish market presence.
People
Henry Eshelman
Managing Director
With 10 years leading Platform Media Group, Henry Eshelman combines boutique personal attention with major agency experience. Formerly at Ogilvy and B|W|R, he oversees client service, media outreach, and agency strategy while maintaining deep industry connections in entertainment and corporate sectors.
Mark Rabinowitz
Account Director
Veteran journalist and co-founder of IndieWire, Mark leads Platform Media Group's editorial content and film festival consulting. With 150+ film festival experiences including Sundance and Cannes, he specializes in acquisitions, production consulting, and developing film distribution strategies for clients.
Saeli Eshelman
General Manager
Saeli Eshelman manages cultural content production at Platform Media Group. A UC Santa Cruz graduate with expertise in videography and editing, she creates EPKs for film clients while leveraging her background in art, fashion, and music journalism to enhance client campaigns.
Victoria Miller
Controller
Victoria Miller oversees Platform Media Group's business operations. With prior experience as a talent publicist at B|W|R and Levine/Schneider PR, she brings industry expertise to client relations while maintaining a parallel career as a certified Kundalini Yoga instructor specializing in prenatal and mom-and-me classes.
Questions
What industries does PMG specialize in?
PMG specializes in film entertainment, hospitality, music festivals, and non-profit organizations. We provide tailored PR strategies for clients ranging from independent filmmakers to luxury venues and charitable causes.
How does PMG approach film festival promotion?
We develop comprehensive festival strategies including submissions, press outreach, hospitality planning, and media coverage. Our team has extensive experience with Sundance, Cannes, Toronto, and Coachella festivals, creating campaigns that maximize industry exposure.
What music promotion services do you offer?
PMG provides music distribution strategy, playlist campaigns, music video production, and electronic press kit creation. We help artists secure media features, interviews, and festival opportunities to build their audience and industry presence.
Can you assist with non-profit media outreach?
Yes, we specialize in non-profit PR through media kit creation, crowdfunding campaign management, sponsorship solicitation, and event media coordination. Our team crafts compelling narratives that highlight organizational impact and attract press coverage.
Do you work with international clients?
PMG operates globally with offices in Los Angeles and affiliates in New York and Louisville. Our team has represented clients at festivals and events worldwide, providing cross-border media outreach and strategic communications.
What sets PMG apart from other PR agencies?
Our boutique approach combines major agency experience with personalized service. The leadership team's 30+ combined years in entertainment PR, film festivals, and non-profit advocacy creates unique value for clients seeking strategic, results-driven communications.
