Business Details
42 Years
experience
Your Trusted Bike Shop for Sales, Service & Rentals
Assabet River Bicycles is driven by a shared passion for cycling and a commitment to enhancing our community through two-wheeled mobility. With over four decades of combined experience in bicycle repair and sales, our team of dedicated cyclists provides expert guidance, premium products, and tailored services to riders of all levels. We specialize in offering high-quality bikes from renowned brands, comprehensive repair solutions, and personalized fittings to ensure every cyclist enjoys a safe, comfortable, and rewarding experience.Our focus extends beyond transactionswe aim to foster a culture of sustainability, health, and connectivity by making cycling accessible and enjoyable for everyone. From novice riders to seasoned enthusiasts, we pride ourselves on delivering unmatched expertise, honest advice, and a customer-first approach that reflects our deep understanding of both the machines and the people who ride them.
Services
Bike Sales
Repair Services
Bike Rentals
Tune-Ups
Wheel Building
Maintenance Classes
Fittings
Parts Sales
E-Bike Sales
Clearance Bikes
Details
- Year established: 1984
Highlights and features
- We offer expert bike repair by certified mechanics with 40+ years of combined experience.
- Our staff includes certified bike fit specialists and avid cyclists dedicated to personalized service.
- We provide free pickup for online orders with a curated selection of top-tier cycling brands.
- We host hands-on maintenance classes to empower cyclists with essential repair skills.
- Our rental program includes high-quality bikes and helmets with flexible reservation options.
What people say
Expert repair service
Wide bike selection
Helpful staff
Great rental options
Informative classes
Services
Bike Repair
Our certified technicians provide comprehensive bike repair services, from minor adjustments to full overhauls. With 40+ years of experience, we use specialized tools and genuine parts to ensure your bike performs reliably. Customers receive a no-obligation estimate before any work begins.
Bike Rentals
We offer hybrid, mountain, and select specialty bikes for rent with flexible durations from 4 hours to weekly terms. Helmets are available for rent, and minors are required by Massachusetts law to wear them. Reservations are recommended for guaranteed availability.
Tune-Ups
Our tune-up packages include basic adjustments, advanced component calibration, and e-bike-specific maintenance. Prices start at $90, with discounts available seasonally. Services ensure optimal performance and longevity for all bike types.
Maintenance Classes
Hands-on classes teach cyclists essential repair skills, from basic maintenance to advanced component-specific techniques. Sessions last 90 minutes and cost $65$85, with small group sizes to ensure personalized instruction.
Custom Wheel Building
We create custom wheels tailored to your bike type, weight, and riding style. Our packages consider rims, hubs, and spokes to deliver durable, high-performance wheels. Appointments are required for personalized consultations.
People
Jerry De Zutter
Master Mechanic
Jerry is a lifelong cyclist with over 35 years of competitive racing experience. His expertise in bike mechanics ensures precise, reliable repairs tailored to each rider's needs.
Tom Stevens
Certified Fit Specialist
Tom combines 40+ years of cycling experience with certified fit specialization to optimize rider comfort and performance through personalized bike adjustments and fittings.
Questions
What services does Assabet River Bicycles offer?
We provide bike sales, expert repair services, rentals, tune-ups, custom wheel builds, fittings, and maintenance classes for all cycling levels.
Do you offer bike rentals?
Yes, we rent hybrid, mountain, and select specialty bikes seasonally (mid-April to early October) with flexible rental periods and helmet options.
How can I schedule a bike repair?
Visit our shop or contact us directly for a free estimate. Our technicians will assess your bike and provide a no-obligation quote before starting repairs.
Are there group discounts for classes?
Classes are offered in small groups for personalized attention. Current pricing and group rates can be confirmed by calling the shop directly.
What payment methods are accepted?
We accept major credit/debit cards for rentals and services. Cash payments are also accepted in-store for most transactions.
Do you sell e-bikes?
Yes, we carry high-quality e-bikes from brands like Gazelle, Bianchi, and Scott, with expert support for maintenance and fittings.
