Business Details
50+ Years
experience
Your Trusted Powersports Dealer in Bay City, MI
Bay Cycle Powersports has been a family-owned and operated powersports dealership serving Eastern and Mid-Michigan since 1966. Founded by Ed Curler and his brother in a converted fruit stand, we became the first Honda Powersports dealership in Mid-Michigan and expanded to include Arctic Cat in the 1980s. Our legacy of trusted service continues under second-generation ownership, offering a comprehensive selection of new and used vehicles including ATVs, side-by-sides, motorcycles, dirt bikes, snowmobiles, and go-karts from top brands like Honda, Hammerhead Off-Road, Kayo, and Sur-Ron. Our certified technicians bring over 50 years of combined experience to maintenance, performance upgrades, and warranty repairs, ensuring your vehicle remains in peak condition. We maintain an extensive inventory of genuine OEM parts and accessories, complemented by premium aftermarket options, all supported by a dedicated parts team ready to order hard-to-find items.Our apparel department features one of Michigan's largest selections of riding gear, including helmets, protective clothing, and seasonal outerwear from trusted brands. Located in Bay City, Michigan, we serve customers from Saginaw, Midland, Pinconning, Essexville, Frankenmuth, and Flint, combining local expertise with a commitment to customer satisfaction. Our modern facility reflects our dedication to providing a seamless experience across sales, service, parts, and apparel. We prioritize transparency, offering clear estimates and personalized recommendations while respecting your budget and repair decisions. With decades of industry knowledge and a passion for powersports, we remain your trusted partner for all your riding needs.
Services
ATV Sales
Motorcycle Service
Snowmobile Parts
Apparel Retail
Winter Storage
Details
- Year established: 1966
Highlights and features
- Family-owned since 1966 with deep roots in the Mid-Michigan powersports community
- Certified Honda and Arctic Cat technicians with 50+ years of combined experience
- Largest in-store powersports apparel selection in Michigan for all riders
- Offering 3-tier motorcycle winter storage with temperature-controlled security
- Dedicated parts team with access to OEM and aftermarket components for all brands
What people say
Champion service
Knowledgeable team
Great showroom
Excellent experience
Pleasant process
Services
Powersports Vehicle Sales
We offer a comprehensive selection of new and used powersports vehicles including ATVs, side-by-sides, motorcycles, dirt bikes, snowmobiles, and go-karts. Our inventory features top brands like Honda, Arctic Cat, Hammerhead Off-Road, Kayo, and Sur-Ron, catering to both recreational riders and serious enthusiasts. With decades of industry expertise, our sales team provides personalized guidance to help customers find the perfect vehicle for their needs and budget.
Factory-Certified Service
Our service department employs manufacturer-trained technicians with over 50 years of combined experience in Honda and Arctic Cat maintenance and repairs. We perform routine maintenance, performance upgrades, and warranty work with precision, using genuine OEM parts to ensure optimal performance. Customers receive transparent estimates and personalized recommendations while retaining full control over repair decisions.
Genuine Parts Supply
We stock an extensive inventory of Honda and Arctic Cat OEM parts alongside premium aftermarket components for all major powersports brands. Our parts specialists can source specialized items not in stock through expedited ordering systems. This ensures customers maintain their vehicles with reliable components that meet factory specifications or superior aftermarket alternatives.
Riding Apparel Retail
Our retail space houses Michigan's largest selection of powersports apparel, featuring helmets from Bell, Fly Racing, and 509 Inc., along with protective gear, waterproof jackets, and seasonal outerwear. We cater to all ages with dedicated sections for youth riders, ensuring safety and comfort across diverse riding conditions while maintaining style-conscious designs.
Winter Storage Program
We provide temperature-controlled, secure storage with 24-hour monitoring for motorcycles and other powersports vehicles. Our premium service includes manufacturer-recommended maintenance like fuel stabilization, oil changes, and battery care. Three-tier options accommodate different needs, while our detailed preparation guide helps customers maintain vehicles stored at home.
People
Ed Curler
Founder
Co-founded Bay Cycle Powersports in 1966, establishing the first Honda Powersports dealership in Mid-Michigan. Laid the foundation for the family-owned business through dedication to customer service and industry expertise.
Lorna Curler
Second-Generation Owner
Assumed leadership in the 1980s, expanding the dealership's offerings to include Arctic Cat while maintaining commitment to quality service. Guided the business through decades of growth with family-driven values.
Chad Mazzara
Sales Associate
Experienced sales professional praised for exceptional customer service, helping clients find vehicles within budget while providing detailed product knowledge and post-purchase support.
Kraig
Service Technician
Certified technician with specialized expertise in Honda and Arctic Cat maintenance, known for thorough diagnostics and clear communication about repair options and costs.
Nikki Weber
Sales Representative
Dedicated sales professional recognized for knowledgeable assistance and follow-through, ensuring customers receive personalized attention throughout the purchasing process.
Questions
What powersports brands do you carry?
We offer Honda, Arctic Cat, Hammerhead Off-Road, Kayo, and Sur-Ron vehicles including ATVs, motorcycles, dirt bikes, snowmobiles, and side-by-sides.
Do you service all powersports vehicle types?
Yes, our certified technicians handle maintenance and repairs for ATVs, UTVs, motorcycles, dirt bikes, snowmobiles, and go-karts from all major brands.
Can I order parts not in stock?
Our parts team can special order any Honda, Arctic Cat, or other major brand components not currently in inventory with fast delivery options available.
What are your service department hours?
Our service department operates Tuesday-Friday 9AM-5PM, Saturday 9AM-2PM, and is closed Monday and Sunday.
Do you offer motorcycle winter storage?
Yes, we provide temperature-controlled storage with three tiers of service including premium maintenance packages for long-term vehicle protection.
Is financing available for purchases?
We offer online financing options for qualified buyers on both vehicle and parts/accessory purchases through approved lending partners.