Midwest Industrial Coatings

Midwest Industrial Coatings, Inc. (MICI) is a privately held company with a deep-rooted commitment to providing high-performance coating solutions for a diverse range of industries. Established in 1985 by Daniel Seeler and David Hirsch, MICI has grown to become a leading specialty coatings supplier, serving clients across the United States, Mexico, Canada, and China. Based in Shakopee, Minnesota, our company operates a state-of-the-art corporate campus that houses administrative offices, a substantial finished product warehouse, an advanced laboratory, a color design and management studio, and a dedicated quick turnaround intermix operation. In addition to our headquarters, we maintain strategic satellite warehouses and offices in Mexico, China, Thailand, Michigan, and Arkansas, ensuring efficient and responsive service to our global clientele.

MICI's core competency lies in developing and supplying a comprehensive portfolio of liquid, powder, and electrodeposition coatings tailored to meet the unique demands of various sectors, including power sports, agriculture, aluminum boats, trucks, trailers, and heavy machinery. We understand that our clients, who are often industry leaders themselves, require specialized coatings that not only enhance the aesthetic appeal but also provide superior protection and performance.

Beyond simply offering exceptional coating products, MICI distinguishes itself through its dedication to providing unparalleled technical expertise and unwavering on-site production support. Our team of experienced professionals works closely with clients to understand their specific needs, helping them select the most appropriate coatings to optimize quality, efficiency, and capacity. Moreover, our full-functional laboratory serves as a hub for innovation, offering a wide range of testing and formulation capabilities, color design and management, and a highly responsive small batch manufacturing area.

Customized Applications

Recognizing that each client possesses unique brand identity requirements, Midwest Industrial Coatings, Inc. specializes in providing custom coatings solutions to major manufacturers. Our expert team collaborates with clients to develop the perfect customized color program, seamlessly blending surface protection with aesthetics. We understand the distinction between a standard paint finish and a "custom" color for your equipment or vehicle.

Our industrial coatings offer exceptional durability, non-stick properties, and a glossy finish, safeguarding your hard-working equipment while maintaining your brand's distinct visual identity. We go beyond simply supplying coatings; we offer a comprehensive suite of services tailored to your needs.

This includes the implementation of operator-friendly charting systems for paint viscosities, temperatures, and fluid flows, ensuring consistent and optimal application results. Every client benefits from proactive support from our dedicated sales and technical representatives, customized training seminars and developmental workshops, and annual quality paint line audits or on-demand visits to ensure ongoing maintenance of superior standards.

Cutting-Edge Technology

At Midwest Industrial Coatings, Inc., we are committed to staying at the forefront of coating technology, consistently exploring and integrating the latest innovations to meet the ever-evolving demands of our clients. We offer a diverse range of coating solutions, including:

• Solvent Base: Traditional solvent-based coatings offer excellent durability and chemical resistance.

• Waterborne: Waterborne coatings provide a more environmentally friendly alternative with low VOC emissions.

• Powder Coating: Powder coatings deliver a highly durable and corrosion-resistant finish, ideal for outdoor applications.

• Anti-Fouling: Specialized anti-fouling coatings protect marine vessels from the buildup of marine organisms.