Today's Beauty Supply

At Today's Beauty Supply, we're more than just a beauty store - we're a part of the Alton community. As a Black-owned and operated business, we've been serving the local community since 2000, providing high-quality hair and skin care products at affordable prices. Our mission is to help you look and feel your best, and we achieve this by offering personalized service, expert advice, and a wide range of products to suit your beauty needs.

Our Services

We feature the latest selection in hair, nails, lashes, cosmetics, and more. Whether you're looking for wigs, extensions, hair care products, nail accessories, or cosmetics, we've got you covered. Our products are carefully curated to cater to the diverse beauty needs of our customers, and we're committed to providing the best quality products at competitive prices.

Our knowledgeable staff is always happy to help you choose the perfect products for your beauty needs. We understand that everyone's beauty journey is unique, and we're dedicated to providing personalized service and expert advice to help you achieve the look you want. From the hottest trends to timeless classics, we've got everything you need to look and feel your best.

Our Story

Today's Beauty Supply is a family-owned and operated business, and we're proud to be a part of the Alton community. Our story began nearly 20 years ago, when our founder, Benjamin Golley, had a vision to create a beauty store that would not only provide high-quality products but also serve as a hub for community events and activities. Today, we're proud to be a respected and beloved part of the Alton community, and we're committed to continuing to serve our customers with excellence.

Giving Back

At Today's Beauty Supply, we're passionate about giving back to our community. That's why we opened Today's Place, a community space that hosts a variety of neighborhood events, including meet-and-greets with local police officers, Boys & Girls Club activities, and student mentorship programs with the YWCA and Alton Corps of the Salvation Army. We believe in the power of community, and we're committed to making a positive impact in the lives of our customers and our community.