Business Details
26 Years
experience
Your Beauty Destination in Alton
Today's Beauty Supply has been a trusted family-owned business serving the Alton community since 2000. Our mission extends beyond retailwe strive to empower individuals through beauty while fostering community growth. With deep roots in Alton, we combine local insight with a passion for beauty to offer products that enhance confidence and self-expression. Our team, including owner Benjamin Golley and his family, brings decades of personal and professional experience in beauty and community development. We specialize in curating the latest trends in hair, nails, lashes, cosmetics, and skincare for diverse needs.Our commitment to quality is reflected in partnerships with trusted brands like Shea Moisture and Ruby Kiss. Beyond products, we provide personalized advice and create spaces for community engagement through Todays Place. Our dedication to transparency and customer satisfaction ensures every visit is both productive and welcoming. We measure success not just by sales but by the positive impact we make in our neighborhood. This dual focus on beauty and community remains central to our identity and operations.
Services
Wigs
Extensions
Hair Care
Nails
Lashes
Cosmetics
Skin Care
Men's Products
Details
- Year established: 2000
Highlights and features
- We offer 20+ years of beauty industry expertise and local community knowledge.
- Our family-owned business prioritizes personalized customer service and product education.
- We host community-building events and mentorship programs in Alton.
- Our team provides expert guidance on the latest beauty trends and products.
- We carry trusted brands like Shea Moisture and Ruby Kiss for diverse beauty needs.
What people say
Great Prices
Friendly service
Best quality
Favorite place
Hottest trends
Services
Wigs
We offer synthetic, human hair, and blended wigs in diverse colors and styles to suit individual preferences. Our collection includes popular brands like Jazz Wave Collection for versatile styling options. Customers can try on wigs in-store to find their perfect match for confidence-boosting transformations.
Extensions
Our hair extensions provide temporary length or volume without permanent commitment. Brands like Milkyway and Outre offer quality options for creating new looks. We help customers select extensions that complement their natural hair texture and style goals.
Hair Care
We stock shampoos, conditioners, and styling products from trusted brands like Eco Style and Shea Moisture. Our selection addresses diverse hair needs from moisture retention to curl definition. Expert staff provide personalized product recommendations based on hair type and concerns.
Cosmetics
Our cosmetics collection includes Matte Ruby Kisses and Zuri products for all skin tones and types. We emphasize quality formulations that enhance natural beauty. Staff provide application tips to help customers achieve professional-looking results at home.
Skin Care
We offer moisturizers and exfoliators from brands like Ambi and Lapmers for comprehensive skincare routines. Our products cater to various skin types and concerns. We educate customers on proper skincare practices to maintain healthy, glowing complexions.
People
Benjamin Golley
Owner
Benjamin, a lifelong Alton resident and former Alton Community Relations Commission chairman, founded Today's Beauty Supply to combine his business acumen with community service. He oversees operations and community initiatives.
Angela Grubb
Co-owner
Benjamin's sister Angela contributes to daily operations, bringing her beauty expertise and commitment to customer service that aligns with the business's community-focused values.
Jordan Golley
Co-owner
Benjamin's son Jordan helps manage the store, continuing the family tradition of providing quality beauty products while maintaining strong community connections through customer interactions.
Questions
What types of beauty products do you carry?
We offer wigs, extensions, hair care products, cosmetics, skincare items, and men's grooming products from trusted brands.
Are there community events at your store?
Yes, we host neighborhood events, police meet-and-greets, and youth programs through Todays Place.
Do you provide product recommendations?
Our knowledgeable staff offers personalized advice to help customers find the right products for their needs.
What are your store hours?
We're open Monday-Saturday 9:30 AM-8:30 PM and Sunday 11 AM-5 PM.
Do you carry men's grooming products?
Yes, we offer pomades, beard oils, and skincare products for men from brands like Softsheen Carson.
Can I try on wigs in-store?
Absolutely! We encourage customers to try on wigs to find their perfect style fit.
