Business Details
Full-Service Marketing and Design Agency in Grand Rapids, MI
Cull Group is a full-service marketing and design agency with over four decades of experience in delivering integrated solutions. Our multidisciplinary team combines strategic analysis with creative execution to develop branding, digital marketing plans, and custom web designs that drive lead generation. We specialize in aligning client goals with audience needs through data-driven strategies, including SEO, PPC, and social media advertising.Our approach emphasizes collaboration, innovation, and measurable results, supported by a proven track record of serving diverse industries from our Grand Rapids, Michigan headquarters. Clients benefit from our commitment to transparency, personalized service, and continuous improvement in every project we undertake.
Services
Branding
Marketing Strategy
Website Design
Digital Marketing
Advertising
Photography
Video Production
Highlights and features
- We offer over 40 years of experience in integrated marketing strategies.
- Our multidisciplinary team provides end-to-end solutions from branding to digital campaigns.
- We guarantee data-driven strategies tailored to your industry and audience.
- Our client-focused approach ensures transparent communication and measurable results.
- We maintain a proven track record of serving diverse industries nationwide.
What people say
AWESOME team
Top-notch support
Highly recommended
Responsive and accommodating
Creative and skilled
Services
Branding
Our branding services create cohesive identities that resonate with audiences and reflect core business values. We develop logos, visual systems, and messaging frameworks to establish strong market presence. Clients benefit from tailored strategies that enhance recognition and customer loyalty through consistent, emotionally engaging brand experiences.
Marketing Strategy
We craft data-driven marketing strategies that integrate SEO, PPC, and social media to maximize reach and conversions. Our approach combines audience analysis with competitive insights to optimize campaign performance. Clients receive actionable plans that align with business goals and deliver measurable ROI through continuous refinement.
Website Design
Custom website design services focus on user experience, brand alignment, and lead generation. We build responsive, SEO-optimized sites with intuitive navigation and compelling content. Clients gain scalable platforms that support digital marketing efforts while maintaining visual consistency across all online touchpoints.
Advertising
Our advertising solutions span digital, print, and multimedia channels to create impactful campaigns. We handle media buying, creative development, and performance analytics to ensure maximum visibility. Clients receive targeted strategies that boost engagement and drive conversions across traditional and emerging platforms.
Video Production
We produce high-quality video content for recruitment, product showcases, and brand storytelling. Our team handles scripting, filming, and post-production to deliver polished final products. Clients benefit from visually compelling narratives that enhance audience engagement and support marketing objectives.
People
Jefferson Seaver
Principal Chancellor of Brandification
Jefferson leads brand strategy development with over 20 years of experience in creative direction and brand identity. He specializes in aligning business values with market positioning to create lasting brand impact.
Heather Yarbrough
VP of Accounts and Operations
Heather oversees client operations and account management, ensuring seamless project execution. With expertise in administrative strategy, she maintains efficient workflows and client satisfaction across all agency initiatives.
Ben Schumitz
Digital & Design Specialist
Ben combines technical expertise with creative problem-solving to deliver innovative digital solutions. His work spans web development, UI/UX design, and interactive content creation for diverse client needs.
Ryan Schmidt
Senior Graphic Designer
Ryan specializes in visual storytelling through print and digital media. His designs emphasize functionality and aesthetic appeal, creating compelling brand assets that drive client engagement and market differentiation.
Cathy Seaver
Photographer
Cathy captures brand narratives through professional photography and videography. Her work includes product shoots, corporate events, and lifestyle imagery that visually communicates client stories across multiple platforms.
Questions
What services does Cull Group offer?
We provide branding, marketing strategy, website design, digital marketing, advertising, photography, and video production services tailored to business goals.
Which industries do you work with?
We serve diverse sectors including manufacturing, education, food & beverage, retail, construction, and nonprofit organizations nationwide.
How long has Cull Group been in business?
Our agency has over 40 years of combined experience delivering marketing solutions to clients across various industries.
Can you handle both small and large projects?
Yes, we accommodate projects of all sizes, from single deliverables to comprehensive marketing campaigns with ongoing support.
How do you measure campaign success?
We use analytics tools to track KPIs like engagement rates, lead generation, conversion metrics, and ROI for continuous optimization.
Do you work with remote clients?
Yes, we collaborate with clients nationwide through virtual meetings and digital project management tools for seamless communication.
