Business Details
Targeted Marketing Solutions for Local Businesses
Founded to address the marketing needs of small-to-medium businesses underserved by large agencies, Lets Be Direct leverages targeted direct marketing strategies to deliver measurable results. Our approach combines customer relationship management with data-driven campaigns, focusing on cultivating long-term client relationships rather than one-time transactions. With expertise in email marketing, print direct mail, and database segmentation, we help businesses optimize their marketing budgets while improving customer retention and acquisition.Our team specializes in creating personalized communications that resonate with target audiences, supported by comprehensive campaign analysis to ensure effectiveness. Recognized for our commitment to client success, we prioritize transparency and measurable outcomes in every project we undertake.
Services
Customer Loyalty Programs
Customer Prospecting
Email Marketing
Print Direct Mail
Database Marketing
Print Brokerage
Public Relations
Highlights and features
- We handle complete campaign execution from start to finish
- Specialize in targeted direct marketing with measurable ROI
- Offer integrated CRM and customer retention strategies
- Provide cost-effective solutions for small-to-medium businesses
- Combine print and digital marketing expertise for maximum impact
Services
Customer Loyalty Programs
Our customer loyalty programs cultivate long-term relationships with existing clients through personalized communications and targeted promotions. We help businesses increase retention rates by 13-25% through strategic reminders, special offers, and tailored content that keeps customers engaged and returning for repeat business.
Email Marketing
We create results-driven email marketing campaigns that deliver measurable ROI through targeted messaging and analytics. Our services include persuasive copywriting, list segmentation, and campaign effectiveness analysis to ensure high engagement rates and improved customer conversion for businesses of all sizes.
Print Direct Mail
Our print direct mail campaigns combine creative design with data-driven targeting to stand out in crowded mailboxes. We develop both static and variable data campaigns that improve response rates through personalized content and strategic timing for maximum impact.
Database Marketing
We implement targeted database marketing strategies that leverage customer data for personalized communications. Our services include database design, segmentation analysis, and campaign tracking to help businesses optimize their marketing efforts through actionable insights and improved targeting.
Customer Prospecting
Our customer prospecting services identify new clients similar to your best existing customers through targeted list acquisition and campaign development. We help businesses expand their customer base with tailored outreach strategies that convert prospects into loyal clients through data-driven marketing approaches.
People
Ilyse Shapiro
Founder
Ilyse Shapiro founded Lets Be Direct to provide accessible marketing solutions for small businesses overlooked by large agencies. Recognized as Pennsylvania's Top 50 Women in Business, she brings decades of direct marketing experience and a commitment to helping local businesses succeed through targeted, results-driven campaigns.
Questions
What marketing services do you specialize in?
We specialize in customer loyalty programs, email marketing, print direct mail campaigns, database marketing, and customer prospecting services tailored to small-to-medium businesses.
How do you help businesses improve customer retention?
We develop targeted loyalty programs with personalized communications, special offers, and strategic timing to increase retention rates by 13-25% through proven direct marketing techniques.
Can you help acquire new customers?
Yes, we implement customer prospecting campaigns that identify and target new clients similar to your best existing customers using data-driven list acquisition and tailored marketing approaches.
Do you offer integrated marketing solutions?
We provide integrated campaigns combining print, digital, and social media marketing with public relations initiatives to maximize exposure and effectiveness for comprehensive business growth.
How do you measure campaign effectiveness?
We track campaign performance through response rates, ROI analysis, and data collection that informs future marketing decisions with actionable insights from every campaign we execute.
