Business Details
Your Surf Adventure Starts Here in Capitola Beach Company
Capitola Beach Company is a boutique surf shop founded in Capitola Village, Santa Cruz, California. We specialize in surf and stand-up paddle boarding (SUP) instruction, equipment rentals, and surf lifestyle products. Our team, comprised of local experts with decades of combined experience, prioritizes personalized service, customer safety, and fostering a love for ocean activities. We offer lessons tailored to all skill levels, from beginners to advanced surfers, and provide high-quality, annually upgraded equipment for rentals.Our proximity to Capitola Beach Company ensures seamless access to one of the region's premier beginner surf spots. We stock a curated selection of surfwear, accessories, and unique gifts from renowned brands while maintaining a commitment to affordability and community engagement through initiatives like monthly beach cleanups.
Services
Surf Lessons
Paddle Boarding Lessons
Equipment Rentals
Guided Tours
Ocean Safety Tips
Surf Etiquette Guidance
Tide Information
Beach Access
Online Store
Surf Gear Sales
Highlights and features
- We offer surf lessons led by local experts with decades of experience.
- Our rentals include top-quality, annually upgraded equipment.
- We provide convenient beachfront access for immediate ocean activities.
- Our team prioritizes personalized service and customer safety.
- We offer affordable rates with no hidden fees.
What people say
So kind and genuine
Friendliest and easy-going
Latest and greatest equipment
Therapeutic experience
Consistently kind and friendly
Services
Surf Lessons
Our surf lessons cater to all skill levels, from beginners to advanced surfers, using Capitola Beach Company's gentle waves for optimal learning. Instructors are lifelong locals with decades of experience. Lessons emphasize safety, technique, and enjoyment of Santa Cruz's coastal environment.
Paddle Boarding
Explore Monterey Bay via paddle boarding with rentals of premium equipment or guided lessons. Activities suit all ages and fitness levels, offering views of sea otters, dolphins, and scenic coastlines. Equipment is upgraded annually for reliability and performance.
Equipment Rentals
Rent top-tier surfboards, paddle boards, wetsuits, and accessories daily. Equipment is meticulously maintained and replaced yearly to ensure safety and quality. Ideal for spontaneous ocean adventures without long-term investment.
Guided Tours
Join expert-led tours of Capitola Beach Company and Monterey Bay, combining sightseeing with safety education. Tours highlight local marine life, optimal paddling routes, and historical landmarks. Perfect for first-time visitors seeking immersive coastal experiences.
Ocean Safety Tips
Learn critical ocean safety practices tailored to Santa Cruz's dynamic conditions. Topics include tide awareness, wave patterns, and surf etiquette. Empowers guests to make informed decisions while enjoying coastal activities.
Questions
How do I book a surf lesson?
Visit our website to book surf lessons online or contact us directly through our Capitola kiosk. All bookings are confirmed via email or in-person.
What equipment is available for rent?
We offer surfboards, paddle boards, wetsuits, and accessories. Equipment is premium-grade, annually replaced, and suitable for all experience levels.
Are rentals available without a lesson?
Yes, equipment rentals are available independently. Staff provides safety guidelines and usage tips before all rentals to ensure a safe experience.
Is paddling suitable for beginners?
Capitola Beach Company's calm waters make it ideal for beginners. Instructors assess skill levels and recommend routes, ensuring a safe and enjoyable paddle boarding experience.
What are the best tides for surfing?
Optimal surfing occurs mid-tide when waves are most consistent. We provide real-time tide updates and safety advice to enhance your experience at Capitola Beach Company.
