Capitola Beach

Capitola Beach Company is a beloved destination for beach lovers and sun-seekers, nestled in the charming heart of Capitola Village in sunny Santa Cruz, California. We are more than just a boutique surf shop; we are a community hub that embraces the vibrant spirit of the California coastline. Our shelves are carefully curated with a delightful assortment of swimwear, boardshorts, flip-flops, cozy lounge wear, and exquisite local jewelry, offering something unique and stylish for the entire family.

From renowned surf brands like Billabong, Rip Curl, and Roxy to the luxurious comfort of Barefoot Dreams, we showcase a carefully selected range of lifestyle apparel and accessories that capture the essence of carefree beach living. Whether you're seeking the perfect beach cover-up, a stylish swimsuit, or a treasured souvenir to remember your Capitola vacation, we're confident you'll find something special within our shop's welcoming atmosphere.

Surfing and Paddle Boarding Lessons & Rentals

We believe everyone should experience the thrill of riding the waves or gliding across the calm waters of the Monterey Bay. That's why we offer professional surf and stand-up paddle boarding (SUP) lessons taught by our very own Capitola Beach locals, who possess a wealth of knowledge and a passion for sharing their love of the ocean.

Our beginner-friendly lessons are designed to equip you with the foundational skills and safety knowledge needed to confidently enjoy the sport. We provide top-quality equipment rentals, including surfboards, paddle boards, and wetsuits, ensuring a comfortable and enjoyable experience for all levels. Whether you're a first-timer eager to test the waters or an experienced rider looking to refine your technique, our team is dedicated to providing personalized instruction and creating a memorable experience.

Embracing the Spirit of Capitola

Capitola Beach Company is more than just a place to shop; it's a place to connect with the vibrant community and spirit of Capitola Village. We are proud to support local artists and artisans, featuring their creations within our shop. We also strive to promote ocean safety and environmental responsibility, encouraging sustainable practices and fostering a deep appreciation for the beauty of our coastal environment.