Every customer is like our only customer.
Elegant Eyes is a family-owned and operated optical center with a rich history that dates back to 1987. The company's roots can be traced back to 1960 when James and Doris Slaughter of Slaughter's Opticians started the family business. In 1987, Denise, James and Doris's daughter, opened the flagship Elegant Eyes store on Broad Street in Newark, New Jersey. Since then, the company has expanded to include locations in East Orange, New Jersey, and Plainfield, New Jersey.
At Elegant Eyes, every customer is treated like our only customer. Our commitment to providing exceptional service is at the heart of everything we do. We believe that every individual deserves personalized attention when it comes to their eyewear needs, and we take the time to get to know each customer and their unique style.
Our Company
Elegant Eyes is more than just an optical center; it's a brand with style. We offer a wide range of exclusive designer eyewear, and we host annual Trunk Shows to showcase the latest trends in eyewear fashion. Our commitment to style and elegance has made us a trusted destination for individuals seeking high-quality, fashionable eyewear.
At Elegant Eyes, we are dedicated to offering top-quality, fashionable eyewear that enhances our customers' overall appearance. Our team of eyewear experts takes the time to service every individual customer to ensure they are happier than when they walked in. We believe that eyewear is not just a necessity, but a form of self-expression, and we are committed to helping our customers find the perfect frames to reflect their personality and style.
Our Values
At Elegant Eyes, we believe in access to quality eyewear for everyone. We are committed to providing top-quality optician services and protecting our customers' eyes with the best eyewear available. Our team of opticians is dedicated to ensuring that every customer leaves our store with the perfect pair of glasses or contacts for their needs.
We are also committed to diversity and creativity. Our enormous variety of the latest frames and styles from all your favorite designers means that we have eyewear for everyone. From classic styles to the latest trends, we have something for every taste and preference.
Our team of some of the best eyewear stylists in the country is known for their elegance and style. Led by Denise Slaughter, President, Elegant Eyes has grown and expanded since its inception in December 1987. As a graduate of Essex County College and a licensed Optician, Ms. Slaughter's entry into the field of optometry has been marked by her dedication to excellence and her commitment to providing the best possible service to every customer.
Our Services
At Elegant Eyes, we offer a wide range of services to meet our customers' eyewear needs. Our optometrists are licensed to examine your eyes using the latest equipment, and we work together to provide the best care possible. We offer scheduled appointments, and we require masks to ensure the safety of our customers and staff.
We accept most major vision insurance plans, including EyeMed Vision Care, Anthem, Blue Cross Blue Shield of California, Unicare, AIG, Cigna Vision, and Blue Cross Blue Shield of South Carolina. Our knowledgeable staff can help you determine if we accept your insurance plan.
In addition to our optometry services, we offer a wide range of designer eyewear from your favorite collections. Our team of expert stylists is dedicated to helping you find the perfect frames to reflect your personality and style. We offer a memorable customer service experience that caters to your needs, and our staff takes the time to fit and style your face with the best frames out.
At Elegant Eyes, we believe that eyewear is more than just a necessity; it's a form of self-expression. We are committed to providing the best possible service to every customer, and we strive to make every experience a memorable one.

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