Business Details
Your Trusted Marketing Partner in Fort Wayne
At Ad Lab Advertising, we have developed a comprehensive approach to marketing that centers on creating demand for our clients' products and services. Our methodology combines attention-grabbing creative content, strategic media scheduling, and multi-platform campaigns to build brand awareness and drive measurable results. With decades of combined experience, our team specializes in media buying, award-winning creative production, and digital marketing strategies that consistently exceed national performance benchmarks. We leverage our regional influence as the largest volume placement agency to deliver exceptional ROI through targeted campaigns across traditional and emerging platforms.Our in-house capabilities include television, radio, print, digital, and outdoor advertising, complemented by specialized services like photography, logo design, apparel, direct mail, and web development. By integrating advanced digital tools such as SEO, SEM, OTT, and AI-driven geo-fencing, we ensure precise audience targeting to eliminate wasted impressions. The 2023 acquisition of Socially Seasoned expanded our expertise into comprehensive social media management, offering tailored campaigns across all major platforms. Our collaborative departments work in unison to develop consistent, impactful messaging that strengthens brand identity and generates sustainable demand.
Services
Media Buying
Creative Production
Digital Marketing
Social Media Management
Search Engine Marketing
Targeted Social Media
OTT Advertising
YouTube TrueView
Mobile Geo-Fencing
SEO Services
Highlights and features
- We are the largest volume placement agency in the region with nationwide buying capabilities
- Our in-house team produces award-winning creative content across all media platforms
- Digital campaigns consistently perform above national averages using advanced targeting tools
- 20+ years of combined experience in multi-media campaign development and execution
- Expanded social media expertise through the acquisition of local Fort Wayne agency Socially Seasoned
Services
Media Buying
As the region's largest volume placement agency, we leverage our industry relationships and buying power to secure optimal ad placements across all markets. Our strategic media scheduling ensures maximum ROI through targeted campaign distribution. Our expertise spans traditional broadcast platforms and emerging digital channels, guaranteeing comprehensive market coverage for our clients.
Creative Production
Our award-winning creative team develops compelling content for television, radio, print, and digital platforms. With hundreds of annual ad productions, we combine in-house capabilities with trusted partners to deliver high-impact campaigns. Specialized services include logo design, photography, web development, and branded merchandise that maintain consistent visual storytelling across all touchpoints.
Digital Marketing
We implement data-driven digital strategies utilizing SEO, SEM, OTT, and AI-powered geo-fencing technologies. Our campaigns consistently outperform national averages through precise audience targeting and real-time performance optimization. Services include mobile-specific advertising, YouTube TrueView campaigns, and comprehensive analytics reporting for measurable ROI.
Social Media Management
Following the acquisition of Socially Seasoned, we offer full-service social media solutions including content calendars, engagement strategies, and targeted ad campaigns. Our team creates 3-4 weekly posts, monthly video content, and provides detailed performance analytics. We specialize in multi-platform brand consistency and integrated email marketing campaigns.
Targeted Advertising
We develop hyper-targeted campaigns using demographic, geographic, and behavioral data segmentation. Our capabilities include customized budget allocation, audience profiling by income/lifestyle metrics, and cross-platform campaign integration. This approach ensures efficient budget utilization through elimination of wasted impressions and improved conversion rates.
People
Jeff Heiniger
President
With over 20 years of advertising experience, Jeff Heiniger leads strategic campaign development while balancing client relations and golf course commitments. His expertise in multi-media marketing has driven Ad Lab Advertising's growth since joining the company.
Rick Porfilio
Art Director
As Ad Lab Advertising's longest-tenured employee, Rick Porfilio has created award-winning visual campaigns since the company's inception. His creative vision extends beyond advertising to family achievements, including raising a Disney World photographer and zoo aquatics specialist.
Turner Watson
Creative Director
Turner Watson combines 20+ years of radio, entertainment, and marketing experience to develop innovative campaigns. His diverse background in theater, film, and digital media brings unique perspectives to client projects while maintaining his signature enthusiasm.
Austin Fridley
Media Director
Austin Fridley leverages military experience and marketing education to craft effective media strategies. His expertise spans traditional and digital platforms, complemented by outdoor recreation interests and board game enthusiasm.
Olivia Schoeph
Social Media Director
Olivia Schoeph leads Ad Lab Advertising Social's digital engagement strategies while balancing creative pursuits and community involvement. Her comprehensive approach to social media management integrates brand authenticity with audience interaction metrics.
Questions
What advertising platforms do you work with?
We offer comprehensive platform coverage including TV, radio, print, digital, outdoor, and all major social media channels with specialized expertise in targeted digital campaigns.
How do you measure campaign effectiveness?
We use advanced analytics tools to track engagement metrics, conversion rates, and ROI, providing monthly performance reports with actionable insights for continuous optimization.
Can you handle national advertising campaigns?
As the region's largest volume placement agency, we have the capability to execute campaigns in any market across the United States through our extensive industry network.
What sets your social media services apart?
Our acquisition of Socially Seasoned combines local expertise with comprehensive strategy development, including content calendars, video production, and integrated email marketing campaigns.
Do you offer customized marketing packages?
Yes, we create tailored solutions combining media buying, creative production, digital marketing, and social media management to meet each client's specific business objectives and budget.
