EBBING Branding

Creature Theory is a strategic branding and design agency that helps businesses succeed by implementing human-centered design, dynamic visual identity, and compelling storytelling. With a focus on the beverage and food industries, we have collaborated with a variety of clients, ranging from start-ups to Fortune 500 companies, to create powerful and emotive brand identities.

Our agency is designed for ambitious marketers who require creative solutions without unnecessary complications or ego. We function as a special ops team, committed to delivering world-class brand materials that quickly move products off shelves. Our extensive portfolio showcases our decades of experience working with diverse brands and industries. Our clients view us as an essential part of their business, recognizing our clarity, dedication, and strength to drive success.

Founder and Chief Creative Director: Matt Ebbing

Matt Ebbing, the founder and chief creative director of Creature Theory, brings over two decades of experience in the creative industry. He has contributed to the growth and recognition of numerous high-profile beverage and food brands, including Stone Brewing, Humm Kombucha, Funky Buddha Brewery, Mighty Swell Seltzer, and Stryve Foods. Matt's work has been featured or awarded in various prestigious publications such as Communication Arts, Print, Graphic Design USA, AIGA San Francisco, The Addy's, The Die Line, Denver Art Directors Club, Craft Beer Marketing Awards, Oh Beautiful Beer, Brewbound, and the books Design Essentials Packaging, Boxed & Labeled, and Luerzer Archive.

Our Services

At Creature Theory, we specialize in providing the following services:

• Strategic Branding: We develop dynamic, story-driven brand strategies that establish a powerful and unique presence in the marketplace. Our approach focuses on authenticity and emotional resonance to create an irresistible and iconic identity for your business.
• Visual Identity: Our visual identity services include the creation of logos, visual systems, and brand narratives that help your company stand out. We focus on delivering an authentic, emotive, and leadership presence in the marketplace.
• Package Design: Our agency excels in creating package designs that not only protect and contain your products but also effectively communicate your brand's story and values. We aim to develop package designs that move products off shelves as quickly as they are stocked.
• Brand Strategy: Our team works closely with you to define your brand's purpose, positioning, and personality, ensuring that your brand resonates with your target audience and creates a lasting impression.
• Design Consultation: We offer design consultation services to help businesses refine their visual identity, package design, and overall brand strategy. Our expertise allows us to provide valuable insights and recommendations for improving your brand's appeal and market performance.