Welcome to Smile Better Family Dentistry!
At Thomas James & Bechtold Jewelry, we're more than just a jewelry store - we're a family legacy dedicated to providing exceptional customer service, quality craftsmanship, and unforgettable experiences. Established in 1902, our fourth-generation family-run store has been serving the Sioux Falls community for over 120 years.
Our Story
Our story began with J.H. Bechtold, who moved from Duluth, Minnesota to Sioux Falls, South Dakota to become the manager of Keating Jewelry. He later changed the name to Bechtold's Jewelry and also offered optometry services. Over the years, our store survived the Dust Bowl, the Depression, and World War II, eventually moving to its present location in 1947. Today, we're proud to continue the century-old tradition of quality jewelry and exceptional service.
Meet Our Team
Thomas and Kasia, the husband-and-wife owners of Thomas James & Bechtold Jewelry, have dedicated their business to the Blessed Virgin Mary under the title of Our Lady of Czestochowa. Thomas, a master jeweler and hand engraver, brings his expertise in jewelry design, repair, and custom creation, while Kasia, with her background in economics, floral design, and seamstress work, adds a unique touch to the business. Together, they're committed to honoring the legacy of the Bechtold family while offering quality jewelry services, custom designs, and unique products to their customers.
Our Services
At Thomas James & Bechtold Jewelry, we offer a wide range of services to cater to your jewelry needs. From custom design jewelry to watch repair, cleaning, and polishing, we're your one-stop shop for everything jewelry. Our team is dedicated to providing exceptional customer service, and we prioritize your desires to ensure an unforgettable experience.
Custom Design Jewelry
Work with our tenured team to create a piece that will be cherished for generations. We ask the important questions to learn everything we can about the person the jewelry is for, from the color of their eyes to their hobbies and lifestyle. Every detail is meticulously considered throughout the entire process to create something specifically crafted for them.
Jewelry and Watch Repair
We know how important your jewelry collection is to you. With age and wear, sometimes things happen. Our team is here to help, whether it be a loose stone, a crack, or even just resizing.
Cleaning and Polishing
With every special piece comes special care to make it last. Increase the longevity and lifetime of your piece with our cleaning and polishing services.
Appraisals
With over 100 years of experience, we can help you get the right appraisal for your piece, be it for insurance reasons, estate planning, or even just curiosity.
Exceptional Customer Service and Craftsmanship
The reviews are overwhelmingly positive, with customers praising the exceptional customer service, attention to detail, and high-quality craftsmanship provided by Bechtold Jewelry.
Positive Experiences
Many customers expressed their satisfaction with the personalized service they received, highlighting the staff's willingness to listen to their needs and create custom pieces that exceeded their expectations. The ability to see digital renderings of custom work before production was also appreciated.
High-Quality Craftsmanship
The quality of the jewelry and repairs was consistently praised, with customers noting that their pieces looked brand new after repairs and that the craftsmanship was exceptional.
Friendly and Knowledgeable Staff
The staff at Bechtold Jewelry were described as friendly, knowledgeable, and honest, with many customers mentioning specific employees who went above and beyond to ensure their satisfaction.
Recommending Bechtold Jewelry
Every reviewer highly recommended Bechtold Jewelry, citing their exceptional service, high-quality products, and personal touch as reasons to choose them for all jewelry needs.

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