Let's Talk Marketing for Expert Service Providers
I've always had a fascination with technology, particularly how to make it work seamlessly for people. This passion led me to start building websites back in 1997, a time when the internet was still in its infancy. I was captivated by the potential of the web to connect people and empower businesses. My early experiments with coding were fueled by a desire to solve problems creatively and build something tangible.
Even during high school, I wasn't just interested in the technical aspects; I wanted to understand how businesses could leverage technology to grow. This fascination led me to launch my own web hosting reseller business. While ultimately not a resounding success (a combination of bad luck and a lack of discipline on my part!), it instilled in me a deep love for entrepreneurship and a desire to help other businesses thrive.
Life took some unexpected turns after high school. The traditional path didn't appeal to me, and I faced challenges that forced me to re-evaluate my priorities. But through it all, my interest in technology and business never faded. In 2003, while navigating a difficult period, I decided to return to education with renewed focus. This time, I was determined to harness my skills and knowledge to build a meaningful career.
This decision sparked a journey of self-discovery and growth. I dove into the world of user interface design, SEO, and entrepreneurship, driven by a desire to make a real impact. I learned from every experience, embracing both successes and failures as valuable lessons.
My Approach to Local Marketing
Today, I run a small local SEO agency based in Pittsburgh. I'm passionate about helping service businesses connect with their target audience and grow their reach. I understand the unique challenges faced by service providers, particularly in a competitive landscape.
My approach to marketing is holistic and focused on amplifying the voices of my clients. I believe that businesses have unique stories to tell, and I strive to capture those stories and share them with the world through strategically crafted online content.
We begin with the foundation - recording video interviews with your management team and technical experts. These interviews capture valuable, reusable information about your business and provide a powerful platform for establishing your expertise. From there, we work on creating a well-structured website that showcases your services, highlights customer testimonials, and incorporates the insights gathered from your video interviews.
We also focus on building a strong online presence across various platforms. This includes optimizing your listings on directories and review sites and sharing engaging photo and video content on social media. By weaving together these different elements, we create a cohesive marketing strategy that drives traffic, generates leads, and ultimately, helps your business grow.

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