Business Details
30 Years
experience
Global Leader in Direct Response Television Product Development
Global TV Concepts has been a leader in the Direct Response Television industry since 1996, dedicated to creating innovative, eco-friendly products that simplify everyday tasks. Our global distribution network ensures products reach customers worldwide efficiently, while our comprehensive brand development services build strong market identities. We prioritize diversity, equity, and inclusion across all operations, leveraging formidable buying power to offer competitive pricing. Our market research-driven approach informs product development, ensuring solutions meet real consumer needs.Retail-ready strategies prepare products for immediate market entry, supported by strategic planning that emphasizes sustainability and community engagement. With operations in the U.S. and manufacturing in China, we transform ideas into globally successful products like Riddex and Big Top Cupcake. Our collaborative workplace culture fosters affordable, effective solutions that benefit customers and the environment, backed by over a century of combined leadership experience in product development and distribution.
Services
Product Development
Brand Development
Market Research
Retail Solutions
Strategic Planning
Details
- Year established: 1996
Highlights and features
- Global distribution network reaching major retailers and online markets
- End-to-end product development from concept to market launch
- Proven buying power through long-standing industry partnerships
- Market research-driven innovation ensuring consumer demand alignment
- Commitment to sustainability and DEI initiatives across operations
What people say
Innovative products
Global market reach
Eco-friendly practices
Strong brand identities
Services
Product Development
Our product development process identifies and refines market-ready ideas through global research and inventor collaboration. Engineering teams create high-quality, cost-effective designs, while strategic launch plans ensure retail success. With expertise in DRTV markets, we transform concepts like Riddex and My Lil' Pie Maker into top-selling consumer goods through rigorous feasibility analysis and proprietary review processes.
Brand Development
We build strong brand identities through targeted marketing strategies and consumer engagement. Our services include market positioning, advertising campaigns, and retail readiness preparation. By aligning products with consumer needs through research, we create compelling brand narratives that drive market penetration and long-term customer loyalty in competitive DRTV sectors.
Market Research
Data-driven decision-making guides our product development through comprehensive market analysis. We evaluate consumer trends, competitor landscapes, and emerging opportunities to ensure product viability. This research informs every stage from ideation to launch, minimizing risks while maximizing market impact for innovations like Kangaroo Keeper and Pro 200.
Retail Solutions
Our global distribution network ensures products reach consumers through multiple channels including online platforms, catalogs, and major retailers. We handle logistics, inventory management, and retail partnerships to streamline market entry. Products are prepared for immediate shelf availability with packaging and positioning optimized for consumer appeal.
Strategic Planning
We develop comprehensive strategies for product lifecycle management and business expansion. Financial expertise ensures sustainable growth while diversity initiatives foster inclusive workplace practices. Our planning integrates sustainability goals with profitability targets, maintaining industry leadership through adaptive approaches to evolving market demands.
People
Laurie Braden
Founder and CEO
Laurie Braden founded Global TV Concepts with a vision to transform product ideas into market successes. With decades of industry experience, she leads strategic initiatives and innovation efforts, driving the company's growth in the DRTV sector while championing women's leadership in entrepreneurship.
Carrie Green
Co-Founder
Carrie Green co-founded Global TV Concepts, contributing to its entrepreneurial spirit and service-centric approach. She plays a key role in product development and market expansion, leveraging extensive experience in direct response television and consumer goods innovation.
Questions
What industries does Global TV Concepts serve?
We serve diverse industries through DRTV product development, including household goods, personal care, and consumer electronics.
How does GTV develop new products?
We identify ideas through global research, refine concepts with inventors, and use proprietary review processes to ensure market viability before production.
What sustainability practices does GTV implement?
We prioritize eco-conscious materials, energy-efficient manufacturing, and sustainable packaging across all product development stages.
How can inventors collaborate with GTV?
Inventors can submit ideas through our website for evaluation by our product development team.
Where are GTV products manufactured?
Our primary manufacturing operations are based in China, supporting global distribution from concept to market.
