Midas Touch Jewelry Store

Midas Touch Fine Jewelry, located in Marathon, Florida, has been a family-owned business for over three generations. Founded in 1974 by Jane and Bill Daniels, the store initially sold giftware and delicate gold jewelry. In 1976, their daughter Pamela Daniels Holbert started working in the family business while attending college. After graduating from the Rosenthal School of Jewelry and obtaining a bachelor's degree in business, Pam joined the store full-time. Over the years, the business expanded to offer jewelry repair, watch batteries, pearl stringing, and custom design work. In 2002, Jane and Bill retired and moved to Western North Carolina, and Pam took over the day-to-day operations. In 2004, Pam's daughter Stephanie Holbert (Stevie) joined the business, bringing a new dimension with a focus on sterling silver jewelry, custom work, and sea life-style jewelry. Today, we pride ourselves on creating one-of-a-kind pieces, including wedding rings, pendants in natural stones, and bracelets with interchangeable elements.

Our commitment to customer service and quality has earned us a reputation as the best jeweler in the Florida Keys. We strive to make every visit a memorable experience, offering a wide range of products that reflect the unique essence of the Keys. Whether you're looking for a special gift or something to treasure for yourself, our friendly and knowledgeable staff are here to help. We also provide repairs, engraving, and watch battery changes for your existing pieces, ensuring that your jewelry collection remains timeless and cherished.