Business Details
18 Years
experience
Custom Restaurant DFY Marketing Systems That Deliver Measurable Results
Since 2008, DFY Marketing Systems has specialized in creating custom marketing systems for restaurant owners, delivering measurable results through innovative strategies. Founded by Michael Thibault, a seasoned restaurateur with decades of industry experience, our mission is to build lasting client relationships by exceeding expectations through proven results and dedicated service. Our team combines top marketing talent with cutting-edge technology to address the unique challenges of the restaurant industry, focusing on maximizing client profitability through new customer acquisition and repeat business.We implement data-driven systems for online reputation management, targeted digital advertising, and high-impact promotional campaigns, all while maintaining a commitment to personalized attention and operational efficiency. With a track record of generating over $406 million in sales for 4,100+ independent restaurants, we prioritize delivering positive ROI through customized solutions that respect our clients' time and financial constraints.
Services
Custom Marketing Systems
Online Reputation Management
Social Media Marketing
Email Marketing
Print Promotions
Website Development
Review Management
Customer Retention Programs
Digital Advertising
Staffing Solutions
Details
- Year established: 2008
Highlights and features
- We have 17+ years of restaurant-specific marketing experience since 2008
- Our systems have generated over $406 million in sales for restaurants
- We provide personalized marketing strategies tailored to each restaurant's needs
- Our promotions guarantee delivery to customers with no postage costs
- We offer complete 24/7 implementation support for all marketing campaigns
What people say
Increased sales $110k
70% redemption rate
Triple sales
Top rankings
Proven results
Services
Custom DFY Marketing Systems
We develop customized marketing frameworks specifically for restaurant operations. Our systems combine digital advertising, email campaigns, and reputation management to drive both new customer acquisition and repeat business. Each solution is built around the restaurant's unique needs and market conditions.
Online Reputation Management
Our comprehensive system monitors and enhances your digital presence across review platforms. We implement strategies to increase positive reviews while managing negative feedback professionally. This includes optimizing Google listings and review site visibility to improve customer conversion rates.
Red Envelope Promotion
This proprietary campaign uses themed envelope promotions to drive repeat business. Customers receive envelopes with prizes that require return visits, creating guaranteed customer return with no postage costs. The system has generated over $406 million in sales for participating restaurants since 2008.
Social Media Marketing
We run targeted Facebook and Google ad campaigns to attract new customers while building email lists for ongoing engagement. Our strategies focus on converting digital interactions into actual restaurant visits through location-based targeting and compelling promotional offers.
Restaurant Websites
We create functional websites designed specifically for restaurant marketing needs. Our sites focus on converting visitors into customers through optimized ordering systems, reservation platforms, and lead capture mechanisms that directly impact sales performance.
People
Michael Thibault
Founder
Restaurant industry veteran with 40+ years of experience, including owning six restaurants. Founded DFY Marketing Systems in 2008 to help independent restaurants compete with chains through proven marketing systems.
Questions
How do your marketing systems specifically benefit independent restaurants?
Our restaurant-specific systems focus on measurable ROI through customer acquisition and retention strategies tailored to each establishment's unique needs and market conditions.
What kind of results can I expect from your promotions?
Our Red Envelope Promotion has generated over $406 million in sales for restaurants since 2008, with individual campaigns showing ROI up to 762% and redemption rates exceeding 70%.
How do you handle implementation of marketing campaigns?
Our 'Done For You' approach includes complete design, printing, and delivery of all marketing materials with guaranteed customer delivery and no postage costs.
What makes your online reputation management different?
We combine review monitoring, response management, and strategic promotion of positive content to improve your digital presence and Google search rankings.
How do you measure success for restaurant marketing campaigns?
We track measurable metrics including customer acquisition costs, repeat visit rates, and direct sales impact through our proprietary reporting systems.
