Business Details
Senior Graphic Designer in New York City
With over two decades of experience as a Senior Graphic Designer and Art Director in New York City, I have collaborated with industry-leading corporations across diverse sectors including fashion, luxury goods, automotive, and rail transportation. My expertise spans clean, modern design sensibility, high-end aesthetics, and strategic artistic direction for photography, videography, and styling teams. I bring a deep understanding of corporate culture and global business, coupled with a commitment to staying at the forefront of design trends and technology.My career highlights include roles at Brooks Brothers, Este Lauder, Chanel, and Norfolk Southern Corporation, where I managed multidisciplinary projects from concept to execution. As a bilingual professional with a BA in Graphic Design from Cleveland State University, I combine technical precision with creative innovation to deliver impactful visual solutions tailored to client needs.
Services
Graphic Design
Website Design
Logo Creation
UX Design
Motion Graphics
Highlights and features
- 23 years of experience as Senior Graphic Designer in NYC
- Collaborated with global brands like Chanel, Brooks Brothers, and Norfolk Southern
- Bilingual expertise in cross-cultural design execution
- Winner of 2017 Marta Hackathon runner-up for design thinking
- Proven track record in end-to-end project management
Associations and certifications
- American Institute of Graphic Arts (AIGA)
What people say
Succeeded beyond expectations
Highly recommend
Strategically placed keywords
Modern design sensibility
Deep understanding of corporate culture
Services
Graphic Design
Creating high-impact visual solutions for global brands across fashion, luxury goods, and corporate sectors. Specializing in cross-industry design strategy that combines modern aesthetics with functional communication. Delivering print and digital assets that enhance brand recognition and market positioning through precise typographic hierarchy and color theory application.
Website Design
Building fully customized websites from concept to completion using platforms like Squarespace. Implementing SEO optimization strategies and user experience enhancements while maintaining brand consistency across digital touchpoints. Providing comprehensive solutions including logo design, image retouching, and search engine verification for maximum online visibility.
Logo Creation
Developing distinctive brand identities through strategic logo design that encapsulates organizational values and market positioning. Creating scalable visual systems that maintain integrity across multiple applications while ensuring memorability and professional recognition in competitive marketplaces.
UX Design
Crafting intuitive user interfaces and interaction models that enhance digital product usability. Applying human-centered design principles to create seamless navigation experiences across websites and applications while maintaining aesthetic coherence with brand guidelines.
Motion Graphics
Producing dynamic animated content for social media and digital campaigns including Giphy stickers and social posts. Creating high-fidelity visual designs for corporate communications and brand promotion materials that combine traditional design principles with modern animation techniques.
People
Ivana Vavakova
Senior Graphic Designer
Award-winning graphic designer with 23 years of experience creating visual solutions for global brands. Expert in cross-industry design strategy and digital asset management. Holds BA in Graphic Design from Cleveland State University and active AIGA member.
Questions
What industries do you specialize in?
I have extensive experience across fashion, luxury goods, automotive, rail transportation, and corporate sectors.
Can you handle both print and digital design projects?
Yes, I provide comprehensive solutions for both print materials and digital assets including websites and social media content.
Do you offer website optimization services?
Yes, I implement SEO optimization strategies and verify sites through Google Search Console and Bing Webmaster Tools.
Are you available for freelance projects?
Yes, I accept freelance design projects in addition to my corporate experience.
Do you work with international clients?
As a bilingual designer, I effectively collaborate with clients across different cultural and linguistic contexts.
What design software do you use?
I work with industry-standard tools including Adobe Creative Suite and modern web development platforms.
