Professional Services Marketing Group

PSM Marketing is a full-service marketing firm dedicated to helping small businesses, professional firms, non-profits, and other community-based organizations share their passion. With over 25 years of experience, we have provided marketing services for a variety of clients in Minnesota and across the country. At PSM Marketing, we believe in building strong relationships with our clients and working closely with them to achieve their goals. Our team of 30+ marketing professionals specializes in various areas, including copywriting, web development, graphic design, SEO, and more. When you hire PSM, you are bringing in a team of experts who will serve as your marketing department.

Our Services

At PSM Marketing, we offer a wide range of services tailored to meet the unique needs of our clients. Our services are scalable, which means we work with businesses of all sizes, from mom-and-pop shops to larger companies and professional firms. Here are some of the services we offer:

• Outsourced Marketing: When you hire PSM, you get a team of marketing professionals who will serve as your marketing department. We will plan, design, develop, write, and implement your strategic marketing plan.
• Strategic Marketing Plan: We begin our relationship by creating a customized strategic marketing plan. We get to know your business or organization and develop tangible action items to drive your success.
• Websites and SEO: We offer website development services that are tailored to meet your specific needs. We also provide SEO services to help your website rank higher in search engine results, increasing your online visibility.
• Communications: We offer communication services that include content creation, social media management, email marketing, and more. Our team will help you engage with your audience and build your brand.
• Branding: We offer branding services that include logo design, brand guidelines, and messaging. We will help you create a strong and consistent brand identity that resonates with your audience.
• Coaching: We offer 1-1 coaching services to help you develop your marketing skills and take your business to the next level.
• Resources: We provide resources that include blog posts, e-books, webinars, and more. Our resources are designed to help you stay up-to-date on the latest marketing trends and best practices.

Clients We Serve

PSM Marketing has a long history of serving various clients, including contractors, non-profits, green energy companies, recruiting firms, law firms, and small businesses. Our team has expertise in different industries, and we understand the unique challenges and opportunities that our clients face.

Our Approach

At PSM Marketing, we take a holistic approach to marketing. We believe that marketing is not just about advertising, but it's about building relationships, telling stories, and solving problems. Our approach is based on four pillars:

• Understanding Your Audience: We take the time to understand your audience's needs, behaviors, and pain points. We use this information to create marketing strategies that resonate with your audience.
• Creating a Compelling Brand Story: We help you create a brand story that is authentic, differentiated, and compelling. We believe that a strong brand story is the foundation of a successful marketing strategy.
• Using the Right Marketing Channels: We use the right marketing channels to reach your audience. We believe that the most effective marketing strategies use a mix of channels, including digital, social, email, print, and events.
• Measuring Success: We believe in measuring success. We use data and analytics to track the effectiveness of our marketing strategies and make data-driven decisions.

PSM Marketing is a Family Biz!

PSM Marketing is a family-owned business run by a mother-daughter duo. Terrie Wheeler founded PSM Marketing in 1997, and her youngest daughter, Michelle Wheeler, joined the business in 2015. Terrie brings expertise in law firms, green energy companies, and recruiting firms, while Michelle focuses on contractors, non-profits, and small businesses. When you work with PSM Marketing, you will work directly with Terrie or Michelle as your main point of contact alongside a dedicated project manager.

Our History

PSM Marketing is celebrating 25+ years as a woman-owned business. We have been serving clients in the Twin Cities and around the nation ever since frosted tips and break-away pants were in style. Our fashion sense may have evolved over the years, but our passion for marketing has remained strong. As a federally designated Woman-Owned Business, 75