Business Details
Your Trusted Partner for Healthcare Digital Marketing
Hailey Sault is a digital performance marketing agency specializing in healthcare and wellness brands. We combine human-centered design with data-driven strategies and artificial intelligence to deliver scalable solutions that drive patient acquisition, retention, and loyalty. Our approach integrates empathy-based design thinking with advanced analytics to create personalized experiences tailored to audience needs. With a focus on agile iteration, we refine campaigns to optimize performance while aligning with key business metrics. Our services span brand strategy, omnichannel campaign orchestration, user experience design, and real-time analytics. We prioritize ethical data use to inform decision-making and ensure messaging resonates on a personal level.Our team of experts collaborates closely with clients to map patient journeys, develop actionable insights, and implement strategies that foster long-term growth. Recognized for innovation and workplace culture, we operate from Duluth, Minnesota, serving clients nationwide. Our commitment to diversity, equity, and inclusion shapes our processes and outcomes, ensuring healthier communities through strategic marketing. By bridging creativity with technology, we empower healthcare brands to stand out in competitive markets and achieve measurable results.
Services
Digital Performance Marketing
Human-Centered Design
Data Analytics
AI Integration
Omnichannel Campaigns
Brand Strategy
UX Design
Patient Journey Mapping
Highlights and features
- We combine human-centered design with data and AI for personalized healthcare marketing.
- Our agile methodology ensures continuous campaign optimization aligned with KPIs.
- Proven results: 300% increase in daily leads and 51.14% patient volume growth.
- Specialized expertise in healthcare branding and patient journey mapping.
- Ethical data practices prioritize patient understanding and actionable insights.
What people say
300% increase in daily leads
51.14% patient volume growth
Proven campaign effectiveness
Collaborative partnership approach
Innovative healthcare strategies
Services
Digital Performance Marketing
We create data-driven digital campaigns for healthcare brands, combining patient insights with AI optimization. Our approach ensures measurable growth through targeted outreach and real-time analytics. Services include SEO, paid media, and social strategy tailored to healthcare audiences.
Human-Centered Design
Our design process prioritizes patient needs through journey mapping and persona development. By integrating empathy with analytics, we craft intuitive digital experiences that improve engagement and brand loyalty for healthcare providers.
Data Analytics
We deliver real-time dashboards and actionable insights to track campaign effectiveness. Our analytics focus on KPI alignment, enabling clients to make informed decisions and optimize marketing spend for maximum ROI.
AI Integration
Leveraging AI enhances our ability to personalize patient interactions and predict campaign outcomes. This technology powers smarter targeting, content optimization, and automated processes that improve marketing efficiency and effectiveness.
Omnichannel Campaigns
We orchestrate cohesive marketing efforts across digital platforms to create unified brand experiences. Our omnichannel approach ensures consistent messaging while adapting to audience preferences across search, social, and display channels.
People
Mike Seyfer
Chief Executive Officer
Mike leads Hailey Sault and The Institute for Healthcare Excellence, focusing on brand transformation. He co-founded the Believe in Better Project and hosts the agency's podcast on healthcare innovation.
Alison Schiek
Chief Strategy Officer
With 25+ years in healthcare marketing, Alison specializes in brand strategy and communications. She advises healthcare leaders on market positioning and has extensive experience in hospital and clinic marketing.
Joe Gunners
Chief Creative Officer
Joe directs creative strategy with 20+ years in healthcare communications. His work has earned multiple marketing awards, including AAF Addys, and focuses on human-centered design for digital campaigns.
Ann Elkins
Chief Operating Officer
Ann manages client strategy and agency operations, combining marketing expertise with business leadership. She has over 20 years of experience in healthcare, education, and financial services branding.
Questions
What healthcare marketing services do you offer?
We provide digital performance marketing, brand strategy, human-centered design, data analytics, and AI-driven campaigns tailored to healthcare and wellness brands.
How do you measure campaign success?
We use real-time dashboards and KPI-aligned metrics to track performance, including lead generation, ROI, and patient engagement improvements.
Can you work with both B2B and B2C healthcare clients?
Yes, we serve both business-to-business and business-to-consumer healthcare organizations across the United States.
What makes your approach unique?
We combine empathy-based design with data science and AI to create personalized patient experiences that drive measurable growth for healthcare brands.
Do you handle multi-channel marketing campaigns?
Yes, we orchestrate omnichannel campaigns across SEO, paid media, social platforms, and display advertising for cohesive brand experiences.
