Business Details
19 Years
experience
Your Trusted PR & Marketing Partner for Brand Growth
Firecracker PR was founded in 2007 with a singular mission: to rapidly scale brand awareness for our clients through innovative public relations strategies. As a lean, agile agency born during the Great Recession, we prioritize operational efficiency and results-driven approaches over traditional agency overhead. Our team combines former journalists, SEO experts, and content creators to deliver integrated PR, social media, and content marketing solutions. With expertise in B2B technology, AI, healthcare, and consumer goods sectors, we've secured media placements in Wall Street Journal, TechCrunch, and CNET for clients ranging from startups to Fortune 500 companies.Our proprietary 5-step Ignites process has consistently delivered 2-4 monthly media mentions for clients, with proven success in increasing organic web traffic by up to 760%. We maintain a client-centric philosophy, offering flexible contracts and personalized service while leveraging cross-disciplinary marketing expertise to maximize PR impact through SEO integration and content amplification.
Services
Public Relations
Content Marketing
Social Media
SEO Marketing
Media Mentions
Thought Leadership
Newsjacking
Source Filing
Award Submissions
Media Training
Details
- Year established: 2007
Highlights and features
- We deliver 2-4 media mentions monthly through our proven Ignites process
- Our team includes former journalists with award-winning media experience
- We integrate PR with SEO strategies for compounded marketing impact
- We offer flexible 60-day contracts with proven client retention
- We provide cross-disciplinary expertise in PR, content, and digital marketing
What people say
Delivered beyond expectations
Secured 53 press mentions
Increased web visits 900%
Exceeded PR expectations
Helped launch successful brands
Services
Public Relations
Our PR services focus on securing media coverage through targeted press outreach and strategic storytelling. We leverage hundreds of media contacts to place client stories in top-tier publications while building brand authority. Our 5-step Ignites process has consistently delivered 2-4 monthly media mentions for technology and B2B clients.
Content Marketing
We create high-impact content that drives engagement and SEO performance. Our approach combines strategic content creation with aggressive promotion tactics, demonstrated by success in achieving #1 Google rankings and 1,500+ social shares for client infographics through integrated marketing campaigns.
Thought Leadership
We establish clients as industry thought leaders through ghostwritten articles, media interviews, and speaking engagements. This includes creating Wikipedia profiles and securing analyst relations opportunities to build long-term brand credibility and media visibility.
SEO Marketing
Our SEO services focus on building brand authority through PR-driven backlinks and content optimization. We combine technical SEO audits with strategic content development to improve search rankings, with proven success in increasing organic traffic by 76% for enterprise clients.
Social Media
We develop strategic social media campaigns that build brand presence and drive engagement. Our approach combines targeted paid advertising with organic content strategies to nurture audience relationships and promote key marketing messages across digital platforms.
People
Edward Yang
Founder and Managing Partner
Edward Yang founded Firecracker PR in 2007 after working with technology companies that struggled with effective storytelling. With experience in both hardware and software sectors, he developed the agency's Ignites process to deliver rapid media results while maintaining operational efficiency.
Questions
What industries does Firecracker PR specialize in?
We specialize in technology sectors including AI, cybersecurity, SaaS, and consumer tech, along with healthcare, defense tech, and B2B services. Our experience spans both emerging startups and established enterprises.
How quickly can we expect media results?
Our Ignites process typically delivers 2-4 media mentions within the first 30-60 days. Results vary by industry and media landscape, but we focus on rapid execution to build momentum quickly.
Do you guarantee specific media placements?
We cannot guarantee specific placements as editorial decisions remain with media outlets. However, our proven track record of 2-4 monthly mentions across major publications demonstrates our consistent effectiveness.
How do you measure PR success?
We track media mentions as primary KPIs, supplemented by organic traffic growth, branded searches, and lead generation improvements. Clients have seen up to 760% increases in web traffic from our integrated campaigns.
What contract terms do you offer?
We offer flexible 60-day contracts with no long-term lock-in. Our clients stay with us because of demonstrated value, with many maintaining partnerships for 3-10 years due to consistent results.
How do you integrate PR with other marketing?
We combine PR with SEO, content marketing, and social media strategies to amplify results. This includes optimizing press coverage for backlinks, repurposing content across channels, and aligning messaging for maximum brand impact.
