Pulse Running & Fitness Shop

At The Pulse Running & Fitness Shop, our mission is simple: to provide excellent service to our valued customers. We welcome runners, walkers, and hikers of all levels and ages, promoting a healthy lifestyle on both the road and trail. Our team consists of both road runners and trail runners, knowledgeable about anatomy, physiology, and nutrition, with experience in coaching, training, and retail. Our own personal training ensures that we stay on top of the latest innovations in running shoes and apparel.

Our Services

We offer a range of services to support your running needs. Our products include running shoes, socks, insoles, apparel, nutritional supplements, gels, hydration gear, running books, and magazines. We believe that Idaho is an incredible place to live a running lifestyle, sponsoring several races and fun runs each year. We are proud to be the only specialty store in the Treasure Valley that offers video gait analysis, a unique service that records your stride on a treadmill and shows it back to you in slow motion so that we can evaluate your stride and help find the shoes that are best for you.

Our Team

Our team is comprised of experienced runners, with Holly Finch, our owner, being a runner for 20 years and having run every distance from the 5K to 100K. Beth Ahrend, our manager, has been running for 18+ years and tri'ing for 10 years. Beth has run every distance from the 5K to 50K, with her favorite places to run being in the Boise foothills.

Video Gait Analysis

Our video gait analysis service is a valuable tool that helps us find the right shoes for our customers. By recording your stride on a treadmill and showing it back to you in slow motion, we can evaluate your stride and help find the shoes that are best for you. We understand the importance of understanding your foot arch and how much you pronate, as this affects which running shoe is best for you. Our expert staff will guide you through the process, providing a thorough explanation of footwear options and precise fittings.

Our Events

We believe in supporting the running community, sponsoring several races and fun runs each year, including the Idaho Trail Ultra Series and the Pulse Endurance Runs. We also participate in local events, ranging from the 5K to ultramarathon distances, on road and trail. Our staff and owners can often be spotted at local runs and events.