Business Details
50+ Years
experience
Your Trusted Harley-Davidson Dealer in El Paso
Barnett Harley-Davidson has been a cornerstone of the motorcycle industry since 1961, rooted in a legacy of passion for motorcycling. Founded by Sherman Barnett, our journey began in the car business before transitioning to motorcycles in 1973, driven by a family commitment to excellence. Over decades, weve grown into the worlds largest Harley-Davidson dealership, pioneering innovative sales strategies and customer-centric services. Our team combines generational expertise with a deep understanding of rider needs, offering unparalleled inventory selection, certified pre-owned programs, and top-tier service.Recognized nationally for financing leadership and customer satisfaction, we remain family-owned, blending tradition with modern advancements to ensure every clients experience is exceptional. Our dedication to community engagement through events and outreach underscores our mission to keep the spirit of motorcycling alive.
Services
Motorcycle Sales
Financing Options
Customization
Service Department
Parts Sales
Details
- Year established: 1961
Highlights and features
- We offer the world's largest selection of new and used Harley-Davidson motorcycles.
- Our 28-point inspection ensures every pre-owned bike meets rigorous quality standards.
- Certified service department ranked in the top 1% for warranty claim efficiency.
- Exclusive Fly and Ride program with airfare reimbursement for out-of-town buyers.
- Family-owned since 1961, combining decades of industry experience with personalized service.
What people say
World's largest selection
Expert customization
Top-tier service department
Family-friendly events
Competitive financing
Services
Motorcycle Sales
We offer the largest inventory of Harley-Davidson motorcycles in the world, with up to 500 new and pre-owned models available. Our sales team provides personalized guidance to help customers select the perfect bike for their style and needs. From the latest models to rare classics, we ensure competitive pricing and seamless purchasing experiences.
Customization
Our customization service tailors motorcycles to individual preferences, offering paint, accessories, and performance enhancements. With expert technicians and a wide range of parts, we transform bikes into unique expressions of their riders. This service ensures every motorcycle meets the owners specific aesthetic and functional requirements.
Financing
We provide specialized financing options to make motorcycle ownership accessible, including competitive rates and flexible terms. Our team works with multiple lenders to secure approvals for customers with varying credit profiles. This service simplifies the purchasing process while ensuring transparency and affordability.
Service Department
Our certified technicians deliver top-tier maintenance and repair services, using genuine Harley-Davidson parts for optimal performance. From routine oil changes to complex engine work, we ensure motorcycles remain reliable and road-ready. This service is backed by a 24-month warranty on parts and labor.
Parts Sales
We stock thousands of genuine Harley-Davidson parts and accessories, ensuring customers can find components for any model. Our parts team provides expert advice to help riders upgrade or repair their bikes. This service supports long-term ownership by maintaining vehicle integrity and performance.
People
Sherman Barnett
Founder
Founded Barnett Harley-Davidson in 1961, transforming it into the worlds largest Harley dealership by 1996. Pioneered innovative sales strategies and community engagement initiatives.
Mark Barnett
Owner
Joined the business in 1990, expanding inventory to 800+ motorcycles. Led digital transformation efforts, including the launch of Barnetts Magazine and social media presence with 4.1M followers.
Kim Barnett
General Manager
Established the Las Cruces Harley-Davidson dealership in 2000. Oversees operations and financial management for the sister location, ensuring alignment with Barnett Harley-Davidsons standards.
Curt Barnett
Operations Manager
Manages the El Paso store since 1998, focusing on used vehicle acquisitions and inventory optimization. Ensures seamless day-to-day operations and customer satisfaction.
Priscilla M. Barrios
Parts and Service Director
Leads the service department with over 20 years of experience. Specializes in technician training and quality control, maintaining the dealerships top 1% industry ranking for service efficiency.
Questions
What services does Barnett Harley-Davidson offer?
We provide motorcycle sales, financing, customization, parts, and service. Our certified technicians handle maintenance and repairs using genuine Harley-Davidson components.
How can I schedule a service appointment?
Call our service department at (915) 592-5804 or (915) 504-6102 to book an appointment. Walk-ins are welcome for inspections during business hours.
Do you offer financing options?
Yes, we provide competitive financing through Harley-Davidson Motor Credit and other lenders, with flexible terms for all credit profiles.
What is the Barnett Blue Label Certification?
Our 28-point inspection ensures pre-owned motorcycles meet strict quality standards, including mechanical checks and cosmetic evaluations for reliability.
Can I trade in my motorcycle?
Yes, we accept trade-ins and offer appraisals. Our team helps maximize your trade value toward a new or used Harley-Davidson purchase.
Are there events for customers?
We host bike shows, concerts, rides, and toy runs regularly. Check our website or social media for upcoming events and community activities.
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