Business Details
25 Years
experience
Precision Bike Fitting & Rider-Centric Bike Sales
Since 2001, Fit Werx has pioneered a Rider First approach to bike fitting and Rider Matched bike selection, prioritizing individual rider needs over generic solutions. Our team combines decades of experience with cutting-edge technology to deliver personalized bike fittings, expert mechanical services, and tailored bike sales. We focus on enhancing cycling performance, comfort, and enjoyment through meticulous attention to biomechanics, posture, and equipment alignment. Recognized as a leader in the industry, we serve cyclists of all levels, from casual riders to professional athletes, ensuring every client achieves optimal riding experiences. 
Services
Bike Fittings
Custom Footbeds
Bike Sales
Mechanical Services
Foot Alignment
Details
- Year established: 2001
Highlights and features
- We offer 20+ years of specialized bike fitting expertise.
- Our Rider Matched approach guarantees bikes tailored to individual needs.
- Advanced technology paired with hands-on professional analysis.
- Comprehensive post-fit support for long-term cycling success.
- Award-winning team with thousands of successful fittings.
What people say
Knowledgeable and kind
Performance gains
Thorough and patient
Zero pain
Top bike shop
Services
Bike Fittings
Our comprehensive bike fittings use advanced motion capture and pressure analysis to optimize rider posture, efficiency, and comfort. Tailored for all cycling disciplines, we address individual biomechanics to prevent injury and enhance performance. Clients receive detailed documentation and ongoing support for lasting results.
Custom Footbeds
Custom cycling footbeds stabilize your foundation for improved power transfer and reduced joint strain. Our 20+ years of experience ensures precise alignment solutions for pronation, supination, and structural imbalances. Enhances comfort and performance for all riding styles.
Bike Sales
We specialize in fitting riders with production or custom bikes through scientific analysis rather than inventory pressure. Every sale includes pro build services and lifetime mechanical support. Our selection prioritizes client needs over manufacturer demands.
Mechanical Services
From routine tune-ups to complex overhauls, our expert technicians ensure peak performance. Services include wheel builds, component upgrades, and warranty support with a focus on precision and durability. Backed by manufacturer partnerships for reliable parts access.
Foot Alignment
Specialized foot and leg alignment assessments correct tracking issues that compromise power and comfort. Using cant wedges and cleat positioning, we address biomechanical inefficiencies to improve pedaling efficiency and reduce injury risk.
People
Dean Phillips
Owner & Lead Fitter
Dean is a SICI Certified Advanced Fit Technician with 300+ annual fittings. A Category 1 Road Racer and multi-time Masters World Champion, he combines mechanical engineering expertise with elite athletic experience to solve complex cycling biomechanics challenges.
Stephen Kozowyk
Service Manager
With 20+ years in the bike industry, Stephen specializes in custom builds and maintenance. His technical precision ensures every bike meets exacting performance standards while providing clients with educational insights about their equipment.
Carolyn Phillips
Operations Manager
Carolyn brings 20 years of operations management experience to oversee daily shop functions. Her background in human resources ensures smooth client interactions and efficient service delivery for both retail and long-distance customers.
Questions
What makes Fit Werx bike fittings different from other shops?
Our Rider First approach combines 20+ years of experience, advanced motion analysis, and pressure mapping with personalized biomechanical assessments that traditional shops lack.
Can I get a fitting for my existing bike?
Yes, our existing bike fit includes comprehensive adjustments and documentation to optimize your current setup with parts upgrades available.
Do you offer services for triathletes?
We specialize in triathlon positioning with fitters who hold multiple national championships in time trials and pursuit events.
What's included in the bike fitting cost?
Full skeletal analysis, cleat assessment, motion capture, pressure scanning, and personalized documentation with follow-up support.
How long does a fitting appointment take?
New bike fittings require 2.5-4 hours while existing bike fittings take 2-4 hours with periodic assessments available in 2-3 hours.
Can you help with foot pain while cycling?
Our custom footbed service addresses pronation, supination, and structural imbalances to eliminate foot-related discomfort and improve power transfer.
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