Trust us to keep you moving
At Priors Tires, we're dedicated to providing top-notch tire and automotive services to families across Santa Cruz, CA, Watsonville, CA, Scotts Valley, CA, and surrounding areas. As a family-owned and independent tire shop, we're committed to delivering exceptional workmanship and customer service. Our team of ASE-certified technicians is equipped to handle a wide range of services, including brake repairs, wheel alignments, roadside assistance, and more.
Our Story
Priors Tires was founded in 2018 by Travis Prior, who brings over 34 years of experience in the tire industry. With a passion for providing top-quality service and a commitment to excellence, Travis has built a reputation for trustworthiness and reliability. Our shop is equipped with high-quality parts, and we back qualifying work through a nationwide warranty.
Our Services
At Priors Tires, we offer a comprehensive range of services designed to keep your vehicle running smoothly and safely. Our services include:
- Brake repairs
- Roadside assistance
- Tire pressure monitoring system (TPMS) repair
- Wheel alignments
- Tire sales and installation
- Commercial tires
- Farm tires
- Lawn and garden tires
- RV tires
- Road hazard protection
- Tire care tips
- Car care tips
Why Choose Priors Tires?
At Priors Tires, we're proud to offer a unique blend of personalized service, expert workmanship, and top-quality parts. Our waiting area is clean and comfortable, with free coffee and Wi-Fi available. We also offer a night key drop service for your convenience. With our nationwide warranty and commitment to excellence, you can trust Priors Tires to keep you moving.
Excellent Customer Service and Fast Repair Experience
The reviews overall highlight the exceptional customer service and quick repair experience provided by Priors Tires. Many reviewers praised the friendly and welcoming staff, fast turnaround times, and reasonable prices.
Friendly and Knowledgeable Staff
Reviewers appreciated the knowledgeable and courteous staff, who took the time to explain the repair process and offered helpful advice. Several reviewers mentioned the warm welcome they received, with offers of snacks and drinks while they waited.
Quick and Efficient Repair
The speed and efficiency of the repair service were frequently mentioned. Reviewers were impressed by the quick turnaround times, with some repairs taking as little as 15 minutes to complete.
Honest and Fair Pricing
Many reviewers praised the honest and fair pricing at Priors Tires. Some mentioned that they were given a fair quote and were not pressured into buying unnecessary services.
Minor Inconvenience
One reviewer had a disappointing experience, feeling that the prices were too high and that they were not offered a cash discount.
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