Strategic Events Group

Strategic Events Group (SEG) is a full-service event management company with unmatched experience and a proven track record of producing award-winning events. Our team consists of three partners, each with over 20 years of experience in event planning, and a creative staff dedicated to providing professional event planning, freelancing, and production services for groups of all sizes. Whether you're planning a corporate meeting, special event, conference, or trade show, SEG can take your event from concept to completion or support your in-house planners, adding value every step of the way.

Why Partner with SEG?

When you partner with SEG, you can expect unparalleled connections and extensive resources, ensuring that every task is accomplished efficiently and economically. Our team of experienced professionals offers the capabilities of a larger firm with the responsiveness of a smaller company. We provide a range of services tailored to your needs, including:

• Budgeting
• Innovative technology integration
• Creative and unique ideas
• Personalized service at all levels
• Efficient and effective service
• Access to our list of long-trusted vendors

Who We Are

*Anna Riker, President*

Anna Riker founded Strategic Events Group in 1999, bringing her event planning skills to a wider range of clients. She began her event planning career with the Independent Broadcasters Association in Washington, D.C., where she managed on-site logistics for speakers, government officials, and other V.I.P.s attending their annual conference. Anna then joined the Society of Cable Telecommunications Engineers (SCTE) as Director of National Conferences, where she managed event marketing, program development, exhibit hall management, and related social functions. She is well known for her strong attention to detail and exceptional customer service. Anna is a member of the New Jersey Association of Women Business Owners (NJAWBO), International Special Events Society (ISES), International Association of Exhibitions & Events (IAEE), and Meeting Professionals International (MPI).

*Rick Chapman, Vice President, Sales and Marketing*

Rick Chapman's career spans 36 years in the hotel and convention bureau industry. He has worked in convention services and convention sales at MGM Reno, served as Director of Sales at Bally's Reno, and been national sales manager for citywide conventions at the San Diego Convention and Visitor's Bureau. Rick then became Vice President of Sales for the Hawaii Convention & Visitors Bureau to launch the opening of the new Hawaii Convention Center. He returned to Reno and worked at the Reno Sparks Convention & Visitors Authority before becoming Vice President of Sales at the Reno Hilton. Rick has been an active member of International Association of Exhibitions & Events (IAEE), Professional Convention Management Association (PCMA), Meeting Professionals International (MPI), and American Society of Association Executives (ASAE) for over 25 years of his career.

*Bill Riker, Vice President, Operations and Production*

Bill Riker began his event planning career as Director, Science and Technology at MPI. He then joined the Society of Cable Telecommunications Engineers (SCTE) as Director of Conferences and Exhibits, where he managed program development, on-site logistics, and vendor management for over 40 national and regional events. Bill has also served as Director of Conferences and Exhibits for the American Water Works Association (AWWA) and the Consumer Electronics Association (CEA). He is a member of the International Association of Exhibitions & Events (IAEE) and Meeting Professionals International (MPI).

At SEG, we believe that every event should be uniquely created and flawlessly executed. We pride ourselves on our strong attention to detail, exceptional customer service, and ability to leverage extensive resources to accomplish any task efficiently and economically. Contact us today for a free consultation, and let us help you make your next event a success!