Smartwool

Building Connections to the Great Outdoors

Smartwool thrives on fostering a deep connection to the outdoors. From mountain treks to quiet trail runs, we believe in the transformative power of the natural world and its ability to inspire awe and foster a sense of belonging.

Who we are

Smartwool is a leading provider of high-quality Merino wool socks and apparel. We design products that empower you to embrace new adventures, push your physical limits, and connect with the natural world around you.

Our Mission

Our mission is to inspire and equip outdoor enthusiasts through innovative products and sustainable practices. We strive to:

• Empower you: Our products are engineered for performance, comfort, and durability, ensuring you have the confidence to tackle any challenge.
• Connect you: We celebrate the community of outdoor lovers through engaging storytelling and inspiring content.
• Sustain the outdoors: We prioritize sustainable practices throughout our supply chain, respecting the environments we explore.

What We Offer

Smartwool offers a diverse collection of high-performance socks and apparel designed for:

• Hiking & Trail Running: Explore rugged trails and challenging terrains with precision-engineered socks and footwear.
• Mountain Treking & Climbing: Conquer mountain peaks with confidence, utilizing moisture-wicking and temperature-regulating gear.
• Cycling & Mountain Biking: Enjoy the freedom of the open road with comfort and protection from the elements.
• Skiing & Snowboarding: Stay warm and protected while enjoying the thrill of winter adventures.

Join us on the Adventure

Smartwool is committed to empowering outdoor enthusiasts of all ages and skill levels. Join us on our journey to connect with the outdoors, celebrate the remarkable landscapes we explore, and support sustainable practices for generations to come.