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Welcome to our website, where we believe that marketing strategy is the key to unlocking the success of your small business. As a marketing strategist and entrepreneur, I, Janice Hostager, have been where you are. I have worked in Fortune 500 corporate marketing, retail marketing, agencies, and many small businesses. I have done art direction, copywriting, PR, and bought many ads. But I found that there were so many marketing tactics available as a small business owner, it was nearly impossible not to become overwhelmed.

As a result, I created the Trail to the Sale TM, a marketing roadmap designed to help small business owners like you harness the many parts of marketing to work together to grow your business. But I didn't just stop there. I also believe that giving back is an important part of our mission. A portion of every sale goes to three of my favorite charities: Compassion International, Real Hope for Haiti, and Hope International. These charities help people who are dealing with poverty or destruction.

Marketing Strategy & Plans

We understand that having a clear and easy-to-follow marketing strategy is crucial for the success of your small business. That's why we offer custom marketing plans that are designed to help you grow your business. Our Trail to the Sale Plan is a step-by-step action plan that helps you align your product or service with your target audience and goals.

Fractional CMO Services

But what if you need help with your marketing but are not quite ready to hire a full-time marketing team? That's where our Fractional CMO services come in. Our Fractional CMO services give you the advantage of having a dedicated marketing professional or team without the full-time commitment or overhead of hiring an employee.

About Janice

As a marketing strategist and entrepreneur, I have spent years studying the art and science of marketing. I have worked with all types of organizations, from Fortune 500 companies to non-profits to solopreneurs. And I have learned that a smart marketing strategy is key to getting results. I pull together all that I've learned to help you achieve results through a solid marketing strategy, customized to your customer and your product.

Let's Get Started

Are you ready to transform your marketing and grow your business? Schedule a free consultation and let's talk about what your business and your life can look like when more customers are coming through your doors! We can work together to create a custom marketing plan that is tailored to your business and goals.