Ulla Eyewear

Nestled in the heart of Hilldale Shopping Center since 1998, Ulla Eyewear stands as a testament to independent spirit and style. Owned and operated by the Graber family, this Madison institution has become synonymous with personalized service, unique eyewear finds, and a passion for helping people express themselves through their vision.

A Legacy of Eyewear Expertise

It all began with Ulla, a beloved Madisonian who captured the community's hearts with her distinctive eyewear. Recognizing a gap in the local market for unique and stylish frames, her husband Joe Graber established Ulla Eyewear. Today, their daughter Brittany Graber carries on the tradition, leading the team with an unwavering dedication to unparalleled customer care, premium lenses, and an ever-evolving selection of frames.

Curated Frame Collections for Every Individual

At Ulla Eyewear, you'll discover a universe of captivating frames for every taste and personality. Explore timeless elegance with classic cat-eye designs, embrace bold statements with oversized sunglasses, or find the perfect pair of vintage-inspired spectacles. Their curated selection features well-known brands alongside exclusive, independent designs, ensuring something for every individual.

Beyond Eyewear: Empowering Vision and Community

Ulla Eyewear extends its reach beyond simply selling eyewear. The team actively supports the Dane County Humane Society, advocating for rescued animals through social media campaigns and local fundraising efforts. Additionally, their partnership with Combat Blindness International demonstrates their commitment to ensuring accessible vision care to children in the community.

A Sustainable Approach: ReFramed Program

Ulla Eyewear's innovative ReFramed program allows customers to give their gently used frames a new life. By responsibly refurbishing these frames, the program not only promotes sustainability but also offers stylish eyewear at accessible prices. Customers can also choose to have a vision screening done for a child in the Madison School District with every ReFramed frame purchased.