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Business Details
31 Years
experience
Custom Jewelry Design & Repair Services in Auburn
Established in 1995, Jewelry By Design has become the premier destination for custom jewelry creation and repair services in the Auburn-Opelika area. As the only jeweler in the region owned and operated by a Master Jeweler, we combine technical expertise with artistic vision to deliver one-of-a-kind pieces that reflect our clients' unique stories. Our in-house design studio enables direct collaboration with clients throughout the creation process, ensuring every detail meets their expectations.

With over 30 years of combined experience among our teamincluding a GIA graduate diamond expertwe maintain rigorous quality standards, including our proprietary Diamond Intake Procedure for repair services. Our commitment to excellence extends to every service we offer, from watch maintenance to heirloom redesigns, while proudly serving as an officially licensed Auburn University jewelry provider for over a decade.
Services
Custom Jewelry Design Jewelry Repair Watch Repair Appraising Services Jewelry Re-Design Diamond Intake Ring Sizing Pearl Restringing Rhodium Plating Chain Repair
Details
  • Year established: 1995
Highlights and features
  • We are the only Master Jeweler-owned store in Auburn-Opelika
  • Our in-house design process ensures direct collaboration from concept to completion
  • Team maintains 30+ years of combined jewelry expertise
  • Official Auburn University licensed jewelry provider since 2012
  • Proprietary Diamond Intake Procedure with digital documentation
Services
Custom Jewelry Design
Our in-house design studio creates personalized jewelry pieces through direct client collaboration. Using advanced CAD technology and traditional craftsmanship, we transform concepts into unique wearable art. Clients work directly with master jewelers to select materials, design elements, and finishing details for one-of-a-kind creations.
Jewelry Repair
We offer comprehensive repair services for all jewelry types, including ring sizing, stone replacement, clasp repair, and chain restoration. Our proprietary Diamond Intake Procedure ensures secure handling with digital documentation throughout the repair process. Expert technicians use precision tools to restore pieces to their original condition.
Watch Repair
Our watch repair specialists handle battery replacements, strap adjustments, and mechanical repairs for luxury and everyday timepieces. We maintain proper handling protocols for both modern and vintage watches, ensuring accurate timekeeping functionality and preserving the value of your watch collection.
Appraising Services
We provide detailed insurance appraisals with comprehensive documentation including diamond grading, metal analysis, and item descriptions. All appraisals are completed in-house by certified professionals using industry-standard evaluation methods to determine accurate market values for fine jewelry pieces.
Jewelry Re-Design
Our re-design service transforms outdated or sentimental jewelry into contemporary pieces while preserving original materials. Master jewelers work with clients to incorporate family heirlooms into new designs, maintaining emotional connections while updating aesthetics for modern wearability and style preferences.
People
Mark Nelson
Owner & Master Jeweler
With over 25 years leading Jewelry By Design, Mark Nelson combines technical expertise as a Master Jeweler with creative vision. His passion for diamonds began in childhood, evolving into a successful business that serves Auburn's jewelry needs since 1995.
Tammy Nelson
Co-Owner
Tammy Nelson contributes to the business's success through strategic operations management and customer relations. Supporting the vision since its founding, she ensures the company maintains its commitment to quality and personalized service in the Auburn community.
Questions
What custom jewelry design options are available?
We create fully customized pieces through direct collaboration, including engagement rings, heirloom redesigns, and Auburn-themed jewelry using official university licensing.
What repair services do you offer?
Our repair services include ring sizing, diamond replacement, chain repair, watch maintenance, pearl restringing, and rhodium plating for both jewelry and timepieces.
How does your financing program work?
Through Synchrony Financial, we offer flexible financing options with low minimum payments, deferred payment plans, and instant credit availability for qualified applicants.
What is your return policy?
Returns must be initiated within 5 days of receipt, with items in original condition. Customized pieces and orders over 7 days old are non-refundable with specific exceptions.
Are you officially affiliated with Auburn University?
Yes, we've been an officially licensed Auburn University jewelry provider since 2012, creating authentic university-themed pieces for graduates and fans.